10 Pieces of (My Best) Advice For Living the Business Life Without Limits.

Below are 10 points that I think will be helpful for you on your journey of business exploration.

Being a business owner is hard enough with so much noise out there. It is my purpose to help you achieve your greatness and live a deliberate existence.

One of the fastest vehicles for doing that is through running your own business.

Check out these (proven) points below and let me know in the comments what you think.

1. CREATE your point of difference. Stop waiting for it to show up. Decide how you will be different & use that in every piece of communication you have.

2. Stop thinking tactically. Set the direction for the next 3 years and then break that down into 100 day goals. Why does your business exist. Who does it exist for. Why should I choose you?

3. Give more than anyone else would dare. People are SWIMMING in information. We (definitely) don’t more noise. We need actionable advice. Make the word ‘transparency’ your new best friend.

4. You don’t know everything, nor do you need to. Your biggest struggles are someone else’s speciality. Hunt them down, pick their brain and partner up with them.

5. Invest a minimum of 15% revenue (not profit) into your ongoing education. Study marketing, sales, customer service and the business side of your enterprise.

6. Stop thinking so small. Go from limited thinking to limitless. What do I mean? I mean why can’t you be Australia’s best at what you do? Why can’t you organise a conference with the best of the best and put them in a room? Why can’t you write a book and showcase your brilliant story? Others are doing it. Why not you?

7. Remember the very moment you started your business. Make it your goal to share that story with 100,000 people. Martin Luther King delivered his famous ‘I have a dream’ line in hundreds of speeches before it finally landed.

8. Look outside your industry. Draw inspiration from other industries. Go to their conferences. Buy consults with whoever is at the top. Read their books. Study their strategy. Success leaves clues.

9. Raise your standards. Complacency has killed more dreams than competition ever has. Decide what you want and go out there and share it generously.

10. Understanding of others will always trump anything else out there. People buy from people. Be a person first and a business second. Get insanely curious about others. How they operate, why they do what they do, what their desires are, what their dreams are, and then work like hell to make that a reality for them.

Which of these is the most helpful for you? Which hits home the most and gave you a red flag for “I NEED to do this!”?

Let me know below.

Yours in success,
Hayden

Your story is your strength

Oprah Winfrey was raped, abused and lost a baby at the age of 13.

Charlize Theron’s Mum shot and killed her alcoholic and abusive Father, before Theron left and stole from restaurants to eat and stay in run down hotels just to survive.

Jim Carrey lived in a van with his family after his dad lost his job before becoming both a janitor and a security guard.

Howard Schultz (owner Starbucks) and his family were left helpless after his dad broke an ankle. Schultz was 7 at the time and the family had no income, no savings and no health insurance.

🔄🔄🔄

Oprah is now the most recognisable woman on the planet. Charlize is one of Hollywood’s most sought after actors. Jim Carrey is worth more than $150 million. And Howard Schultz’s Starbucks empire now has 27,339 and his net worth is < $3.5b.

Let me ask you this though: knowing their story...does it make you love them less...or love them MORE?

You keep hearing how you’re supposed to share your story, and get it out there.

And yet when it comes down to it, you still feel the potential judgement that comes with sharing your story publicly.

I get it. 

But the courage you desire, will only come when you act courageously.

Take baby steps by beginning today to tell you story and set yourself free.

We won’t love you less for it, we’ll love you more.

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.

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The 10 Traits of Highly Successful People

Successful people become successful because of their actions, attitude and awareness. The following is a list of 10 traits all highly successful people inhibit. As we go through the list, ask yourself: where do I display each of these? If the answer is “I don’t”, then the good news is, you’ll now have the awareness and direction to know what to do next. 

Inner Resourcefulness - it’s time to become a self starter. Understand this: no-one is going to do it for you - and that’s ok.. Your new mantra is GSD - Get stuff done. And that’s exactly what you do.


Resiliency - there are going to be some very hard and very dark times. The winner sees these not as a setback or dead end, but as an opportunity to step up and grow. As they say; Feel the fear and do it anyway.


Self Directed - the days of having someone tell you where to be and what to do at every hour of the ‘working day’ are gone. You are now a self leader. You must listen, follow and obey the leader within. Prioritise your highest actions each day and let’s start to move the needle.


Confidence in Decision Making - anyone can make a decision when they have all the information necessary. There will be (plenty of) times where you need to act first and clean things up later. Understand that most of the time, there are no right decisions, only making decisions right. 


Positive Mental Attitude - you can either give up, or you can get up. 90% of people are naturally negative. The natural tendency of humans is to shy away from fear and run toward safety. You’ll need to remove this default setting from your human operating system, and replace it with the positive opportunity protocol.


Belief (in self) - all great leaders are both comfortable and confident within themselves. They have a clear goal, a plan to achieve it and an inner champion deep within to call upon when times get tough.


Long Term Vision - What does your future hold? If you don’t decide, who will? You must sit down and ask yourself the following three questions:

  • Who do I want to be?
  • Where do I want to go?
  • How am I going to get there?


Genuine Curiosity - if you do not question the status quo, then how will you ever change it? Become curious like a 4 year old who’s just learned the word “why”. Ask why 50 times a day and start to question not only life’s assumptions of you, but your assumptions of life.


Bulletproof Courage - courage is not the absence of fear, but the ability to act even with uncertainty present. Develop into a P.O.A (person of action) and make it your soul (not a type-o) purpose to push forward not in spite of fear, but because of it.


Appreciation for self - Surprisingly, one of the hardest things for winners to accept, is stopping to smell the roses and appreciate the journey they’ve just overcome. Gratitude is your new best friend. End each night by putting your hands in your heart, and thanking everyone who’s assisted in your journey (including you).


Perform an audit of the above and rate yourself out of 10 for each. Anything that needs significant work, put into action a plan of attack to make it happen, and let’s get to work.


👑⚔️🏆

Hayden

Books Are Your Friends

Can you imagine what it would be like to sit down for a cider with Benjamin Franklin before breakfast (one of his quirkily habits)?

Or how about spending some time with the world’s richest man, Jeff Bezos, discussing invention and innovation?

Well, just this morning, I got to sit with, and learn about the life of, John D Rockefeller for 45 minutes.

It’s all possible through the amazing (and transformative) power of books.

In 2013, I was fortunate enough to be passed a book by my boss at the time. It was the story of how legitimate entrepreneur, Gerry Harvey, built a series of home furnishing companies called: “Harvey Norman” (now operating in 8 countries worldwide) with his (now deceased) long time business partner, Ian Norman.

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That book took me several weeks to get through. I would get to the gym in the morning at 5:30am and for 15-30 minutes, while drinking a long black coffee, I would sit and attempt to read about the mindset and psychology of success from the $1.3b business magnate. 

I say “attempt to read” because even though the words were being seen, it was the first book I’d picked up in about 10 years, and so the words didn’t seem to transfer from my eyes to my brain that well.

Regardless, 5 years on, and probably 500-750 books later I am obsessed with investing the knowledge of the greats.

I read in the mornings (still maintaining my habit of doing so with a delicious long black), I’ll read on my morning walk (thanks audible) and I’ll even read while in a long line (thanks for the kindle app!)

There are probably 1,000 great quotes about education and reading, but I’ll keep it simple: ‘to be able to read, but to choose not to, is one of life’s greatest tradgedies.’

I’m almost certain I’ve created some kind of Frankenstein quote with the above, but it’s 100% true.

If you need any ideas on what books to read next, I’ve dropped 3 suggestions below. 

1. The magic of thinking big  - David Schwarz

2. Think and grow rich - Napoleon Hill

3. The science of being great - Wallace Wattles

 

Enjoy and happy reading.

Hayden

Change Starts with You

Currently reading a fascinating book by a man named John Wood. John is an ex-Microsoft heavy hitter who threw it all in at the age of 35 to start a education based charity called: Room to Read.

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Since the late 90’s they’ve been on the mission to change the lives of 10 million illiterate children from around the world (they started in Napal where 70% of the population live in poverty, as well as 70% are illiterate!) by providing books and educational resources to upskill and empower the next generation of leaders.

Even though I’m a pretty fast reader (nowadays - which hasn’t always been the case), if a book hasn’t captured me within the first 50 or 60 pages, I simply move on.

Well, I’m 160 pages deep with only 80 left. I guess it’s pretty safe to say that I’m enjoying the insights in this one...

As they say: “life’s too short to read bad books...” (or is it something about wine?)

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The key take away so far: Change begins with you. 

Whether you have plans to change the face of education like John, or if you simply want to change the life of one person (you) it all starts with a decision to get out there and make things happen.

I’ve made a decision that one of my missions over the next 3 years is to make it over to Napal, before funding the build of my very own libraries in one of the villages in honour of what books have done for me.

And since talk is cheap, I’ve started small and made a donation to Room To Read, you can do the same here.

It may not be Andrew Carnegie like*...yet, but we can all do our part.

I hope you’ll do yours for whatever cause hits home for you.

Thanks for the inspiration, John. 

Hayden

 

*Andrew Carnegie is the once richest man in the world, who spawned and created a huge amount of wealth during the Industrial age, to which he put to good use with the build of  over 2000 free public libraries around the world..!

Are Your Delivering On Your Promise?

One of the biggest mistakes you can make on the inside of your business (that will cause great frustration while it continues to remain unidentified) is trying to dictate to your clients what you want for them, rather than simply listening to what they want, and doing your best to deliver that.

Great service businesses become great, by serving their clients.

I know it sounds simple (which is why it’s probably so often overlooked), but you must find out what value looks like for your client and do everything you can to provide that for them.

For example:

Some clients KNOW exactly what to do, and even HOW to do it, but they aren’t sure how to hold themselves accountable or they need someone to keep them on track with their pre-defined strategy.

In this case, they don’t need education, or strategy, or your help to switch their game plan…they just need someone to check-in and hold them accountable to their word.

Let’s look at another example that’s the opposite of the above.

You may work with a client who is able to hold themselves accountable to their word, but doesn’t have the education or the game plan to actually follow. In this case, they are going to highly value your help in working out how to get them from point A to point B, but they’re going to require a lot less attention for accountability.

I have a saying: ‘Don’t spend your clients’ value dollars for them.’ What I mean by this, is each and every client sees value in completely different ways. And it’s wise to identify exactly what that is for them.

Here are some big ones:

  1. They want your accountability and for you to keep them on track.

  2. They want a strategy to execute.

  3. They need tools and tactics to get the job done at an actionable level.

  4. They want to meet others in a similar space and not feel so alone.

  5. They want to fill up their tank with information and education to go back and implement what they’ve learned.

There is a great book by best selling author, Gary Chapman, called “The Five Love Languages” (maybe you’ve read it?). Inside, Chapman talks about the five types of ways that we show love to our partner. They are: words of affirmation, physical touch, acts of service, gift giving, and quality time.

The biggest caveat of all of this however, (and one of the main purposes of the book), is to highlight to the reader, that often the way we show love, is how WE like to receive love…which is not necessarily how the other person likes to receive it.

For example, just because you love receiving gifts, doesn’t mean others do. Sometimes they just love to spend time with you.

Well…the same goes in business relationships. It’s always wise to discover exactly how the client sees value and get busy delivering that to them.

As you know, it’s 15 times cheaper to maintain a client relationship than it is to go out there and find a new one. It’s costly, time consuming and to be honest, not the most effective use of your time.

Take the time to sit down with a piece of paper and ask yourself how each of your top 10, 25 or 50 clients identify’s value (from their point of view), and then perform an honest appraisal of whether you are providing it to them or not.

In business, whether you’re aware of it or not, the client is continually asking themselves: “is this person delivering on their promise…or not?”

With the modern day client, there is no grey area.

If you know you are, keep it up, if not, maybe it’s time to make a switch.

I hope that helps.

Hayden

How to Resign Clients


There's a simple rule I like to focus on inside my business: harvest > hunting.

It's pretty well known now that it costs 5 times as much (or more) to create a new customer, than it does to just keep your existing ones happy.

So many ads have been popping up on my feed lately from people who're obsessed with showing me how to drive lead costs down or how to master Facebook 'bots', or whatever else is in vogue this month.

Maybe that's how they like to spend their time, but I know for me, I'd rather put your energy into those who're already paying me to do the work I love.

Truth is, there's already a goldmine sitting in your current business database that we haven't even begun to tap into yet.

Just like most only ever use 10% of their brain capacity, the same goes for business owners and profits within their existing client base.

To get good, you need to work at extracting more and more from those who already know like and trust you.

Simple.

Which means you'll want to get really good at the re-sign conversation.

Here's the only two steps you need to know:

1. Genuinely listen to them (wants, needs, fears, frustrations)
and
2. Repackage and re-organise your offers so as to 'conveniently' provide them what they've always dreamed of.

I call it The Internal Sell.

Really it's just a friendly conversation explaining how you can help them even more inside their lives with problems that ALREADY EXIST.

If they want to go ahead, great! If not, then you'll know how serious they are about their goals (or that you didn't listen closely enough).

The problem a lot face, is they're like the builder whose only tool is a hammer - they try and make everything around them a hammer.

You can be different.

Dive in head first, drop the ego, and ask your clients exactly what they want more (and less) of.

Because the truth is...if you don't, someone else is.

The key to building successful business is NOT going to be who can master Facebook advertising or the latest algorithms.

It's the one who listens closely enough to their customers and then makes the most relevant, direct and timely offer.

Get that right, and you'll continue to build an empire that you love.

Enough winging it or playing out of your depth. 

Check out this page here and let's master the systems on the inside of your business and get you on track to really make a difference.

Today's Quote:
"An individual without information can't take responsibility. An individual with information, can't help but take responsibility" - Jan Carlzon
 

Lost? Confused? Directionless? Read me.


We're living in interesting times.

Many (many) of us struggle to understand what 'it' all means at times. (Life, that is.)

The ups. The downs. The inconsistencies.

One minute, you want to conquer the world, the next minute you want to start a completely new career living the laptop lifestyle and making 'six figures' online.

If you've had these thoughts, you're not alone.

Far from it.

I've been there and I get it 110%.

Why though?

Shouldn't I be driven and focused? Shouldn't I just tap into 'my why' like all of these so-called 'Leadership Experts' are telling me to?

Actually no.

After some internal questioning (and sleepless nights), I realised it wasn't because I was unfocused, undisciplined or hopeless.

It was FEAR.

Michael Gerber, the author of The E-Myth Revisited, knew it way back in 1986 where he wrote about it. And, Napoleon Hill, in his 1937 classic, Think and Grow Rich, did too.

We strive for growth, and yet when the growth starts to happen, we inevitably get uncomfortable and naturally shrink to escape.

But do you really want to shrink?

Probably not.

Most humans are designed to grow.

And if you're reading this, I'm guessing you're one of them.

Which means, instead of shying away from the fear, I thought I'd take the time today to share what I found is the best way to deal with this fear.

Not to remove it (impossible) but instead, to navigate it.

There are three things that will help you get to where you want to go in life:
1. Courage - to go after it (even when you're uncertain of the outcome)
2. Competence - learning the skills you need to learn to win
3. Confidence - to do it again and again without fear rearing its ugly head so frequently

When you start to grow in the areas that count, you start to remove the fear.

Because you know you can handle it.

Fear only ever exists when you haven't previously prepared for the challenge ahead.

The problem is, a lot of us just inherently want to 'know' the answers before first having learned the lessons.

To skip step 1 and 2, and just have the confidence.

I wish it worked that way....(I really do)

But it doesn't.

I've since learned (and am still learning) that it's a fine balancing act between pushing hard to get what you want, while not forgetting the path takes time for a reason and sometimes less is more.

Which is why I'm so dedicated to learning, teaching and mastering the fundamentals.

I didn't want to attempt to build a 100 story skyscraper, in 3ft of loose sand.

The deeper the foundation, the more solid the building stands.

Now it's time we did the same thing with your business.

It's time we built your foundations to ensure you're giving yourself the best chance of success possible moving forward.

Check out this page here, and let's get you on the path you're destined to walk.

It may just be the best thing you've ever done.

Remember, your future is your choice.

Today's Quote:
"If it's important to you, you'll find a way. If not, you'll find an excuse."

Hayden

Standing out is easy (with these 6 rules)

How many Facebook ads have you seen this morning?

What about on Instagram?

Or YouTube?

Truth is, at every turn, it seems there are more and more ads popping up.

How much more saturation can this industry take?

I used to get so frustrated with it. 

That was until I shifted my focus...

Instead of looking at the numbers, I started to look at the impact. Instead of counting the likes, I started counting the wins.

Honestly, it's one of the biggest mistakes I was making. Focusing on everyone else rather than the job I was being paid to get done.

Which brings me to the most important lesson I've learned during these last 12 months..

JUST DO YOU.

'Success' doesn't have to be complicated. Nor does it have to be some fluffy 'self-help' concept.

Success (to me) is living a deliberate life.

Doing what I like, when I like, with whom I like.

And I know it's not as easy as clicking your fingers and reading an email from me...but one thing I know for sure, is there are rules to this game we call life.

And if you want to win, you've got to play within the boundaries.

Here are a few I've chosen to live by, to ensure I'm putting myself in the way of success:

  1. Give more than you get
  2. Always find new problems to solve for others
  3. Push yourself to grow every day in every way
  4. Tackle your discomfort head on
  5. Take care of your mental, physical and spiritual fitness
  6. Consistently check-in with yourself to make sure you're behavior aligns with your values.

You've probably heard them 100 times before (maybe more).

But repetition is the master of all success.

Take this a reminder and check yourself against each of the above and see how you're doing.

Remember, success is nothing more than a series of small wins, strung together in the pursuit of a worthy outcome.

Don't (over)complicate it, let's get you on the right track to make it a reality.

Grab your signed copy of Your Pocket Coach today and set yourself up with the right mental mentors every single day.

"One page a day keeps the fear monger away!"

Today's Quote:
"Amateurs worry about the ego. Professionals worry about the impact".

The Power (and importance) of Momentum

It's day 1 of a new ketogenic 'way of life' for me here at HW HQ, and I'm pumped for what's to come over the following weeks and months. It's going to be an interesting challenge. 

Having made some incredible progress with Keto a couple of years ago, I know the power of the high fat, mod protein, low carb on my body (and mind...seriously my thinking becomes crystal clear!).

And yet, for some reason (lifestyle and mind was not conditioned enough at the time) I 'fell off the wagon' and never continued with it some years ago. Well, it's time to give it another proper crack and hit my long-awaited (never attained) goal of 9% bodyfat.

The thing is, intellectually I know after a few weeks I always feel so great on it. Once the results come, is not hard to continue.

And that's the key to all of life really. Sticking at something long enough, to show yourself that the results will come...But only after the work has been put in first.

To win, we're going to need to gain and gather momentum. Starting is always the hardest part. With anything. Dieting. Business. Social anxiety.

But once you have that momentum, the work suddenly becomes a lot easier. Day by day, inch by inch, the work starts to become second nature as you continue to make progress towards your chosen goal.

Will you always feel like it? No. Is it wise to shut off the emotions and just do the work anyway? Yes.

As the saying goes, nothing worth having comes easy.

When I was writing my first book, Why Wait To Be Great? I would rise at 3:50am 6 mornings a week, and write for 2 hours straight at a local 24 hour cafe. Within 8 months I had a completed book in the hands of hungry leaders all around the world.

Some days sucked and all I could think about was bed. Other days I couldn't stop. But I can tell you one thing for sure, if I allowed my emotions to dictate whether or not I did the work, I certainly wouldn't be sitting here calling myself an author. 

It's time you did the same. Learn how to embrace the suck, show up anyway and do the damn work. 

Because every day you do, becomes another boost to your momentum counter and leads you another step closer to the goal you've chosen. 

Get after it.

Hayden