16 Rules of Modern Marketing

I hope this post finds you well.

Today I wanted to share something super important with you.

It’s on success…business success. And how you can actually achieve it.

If you’re OK with it, I’m just going to dive straight in. Talk is nice, but I’d much rather share what I know works.

Ok let’s do it.

Did you know the number one reason most businesses fail actually has nothing to do with not being good at what they do..?

In fact, there are some VERY good ‘practitioners’ out there who are actually light years ahead of both the competition and their ideal customer in terms of knowledge, experience, expertise and ‘in the trenches’ know how.

And yet they still struggle….

  • They still charge (well) below what they’re truly worth

  • They still get pushed around by their clients (and remain at their mercy or stuck if they were to cancel)

  • And they still remain stuck wondering how the hell to break through this seemingly ever lasting business plateau…

Below…I explain why…(and what to do about it too).

The number one reason most businesses fail has nothing to do with competence, and everything to do with communication.

That is, most business owners are (traditionally) shocking at being able to clearly, and precisely articulate what it is they DO for their perfect client, and what that MEANS for their lives.

In essence, that’s ALL marketing really is…”Just tell me what you do, and how that will that help me?!”

Even if you were to answer just THAT question alone and not read one word further, you would be ahead of at least 95% of most business owners (and honestly, probably 75% of so called ‘agencies’ charging $2,500+ per month to put up a couple of Facebook posts for you…)

Just think for a second…

How many course you’ve been to, the content you’ve studied, the videos you’ve watched, and the mentorship you’ve received in your CHOSEN discipline..?

My guess is you’ve got a mind FILLED with vast amounts of expert knowledge that the world could benefit from knowing….and yet, a lot of the time, that’s exactly where it stays…in your mind.

Like a genie in a bottle, this valuable (and when packaged right, highly profitable) information remains trapped in the prison of your mind, clouded by feelings of self doubt and sabotage…

That is, until today…

For today is the day you finally decide to release your genius upon the world and master your marketing.

Below I am sharing with you 16 ‘simple’ (but easily forgotten) truisms of marketing that every single successful business person uses.

The list is designed to KICKSTART you into the best 12 months of your business thus far and help you break all records.

Study them.

Re-write them.

Share them.

Learn them.

And most importantly, implement them!

Enjoy!

  1. This is not about YOU. Always remain insanely focused on your client and their biggest dream.

  2. Stop selling your ‘product’. Start selling what it does.

  3. Spend at least 1 hour every single day learning something new.

  4. Never lose touch with your clients and their biggest problems. (Be annoying consistent in your follow up and commitment to serving them).

  5. Stop copying your competitors (often they have no idea what they’re doing). Learn to think for yourself.

  6. Theory is ‘nice’…but results are nicer. Take small, but consistent actions toward your goals.

  7. Forget what you learned in school. Proper English might get you an A, but it won’t get you PAID. Write how you speak, and you’ll do VERY well.

  8. “Everyone has a plan until they get punched in the face” (Mike Tyson). Your new mantra is: Act fast. Fail Fast. Learn Fast. Win Fast.

  9. Stop overcomplicating things and just get moving in one direction. Keep your head down and your mind moving.

  10. The sooner you get over what others think of you, the sooner you’ll breakthrough.

  11. Don’t get mad…get good! Master the fundamentals and watch your results soar. (this list is a GREAT start).

  12. C.R.F - Consistency. Relevancy. Frequency. It’s the magic cocktail of lasting brands. Follow it at all costs.

  13. Clarity breeds success. Get clear on what it is both you and your perfect client wants…and then make a b-line for exactly that.

  14. Principles > Strategy > Tactics (use them in that order). No FB ad (tactic) is going to work unless you first master the principles of running an effective business.

  15. Stop seeking approval, start seeing results. Enough said.

  16. The only people who feel the need to cut you down, are those who are deeply insecure about their own lack of ambition and courage. Enter the winners circle and never look back.

As we come to a close, what I want to point out here, is that I bet while reading that, you found yourself nodding your head.

I can be fairly sure, this isn’t the first time you’ve heard these nuggets of wisdom.

It IS probably the first time you’ve head them in this order, and written in my particular way, but none of the above are ‘new’.

Which means, it’s not what you know…it’s what you DO with what you know.

If you’re an action taker and know that next year is the year you want to get a massive jump on the competition and actually ‘make it’, then we should talk.

Every day I speak with hungry business owners, who are good at what they do, but sometimes find themselves plagued with problems that quite honestly are ‘simple’ to fix (they just need a little assistance and accountability in the right direction).

Among them, is they don’t know how to stand out, they struggle to charge the prices they’re worth, they struggle to stay completely focused on one thing at a time, and they aren’t enjoying the fruits that a good business should provide them.

In a word, they aren’t happy!

If you know in your heart that if you’re serious about change in the new year, and deep down you feel you deserve more than what you’re currently getting out of life, then all you need to do is reach out here.

I’ve helped plenty of others who are now achieving wild success in their chosen fields, and now it’s your turn.

Don’t let your problems get the better of you…learn how to get the better of them.

By filling in the simple form on this page (that takes no longer than 4-6 minutes) you will give me a ‘snapshot’ into your current situation.

From that, i will be able to see what it will take for us to get you to where you want to be.

There are no obligations, or sneaky tricks. Just me and you having an adult conversation about your situation moving forward. If achieving that long awaited business breakthrough sounds like something that could add significant value to your business, life, relationship, health and mental well being, then you know what to do…

Click here and let’s make it happen.

Stay Great,
Hayden

The Inner Game Of Success

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Currently sitting in the airport, waiting for my plane ride home from Sydney.

Came up here in the wee hours this morning from Melbourne, to deliver a talk I was invited to give to a group of hungry-to-learn personal trainers. (Thanks for the opportunity, Shane).

The topic? 10x Business Growth.

Although to let you in on a secret, what we really talked about, wasn’t just the outer game of business ‘success’ (the sales, marketing, revenue generation, 50+ lead gen activities, increasing client profit 300+% etc) but we also covered what I call the 'inner game’ too.

See, it’s all well and good to know how to generate leads, make a healthy profit and deliver an exceptional program. But for me, it’s not until you first of all discover who YOU are that you will fully embrace the successful business lifestyle.

You are (and always will be) your own biggest project.


Here are some of the core concepts I shared with the group for you to ponder/explore/think about. I hope they help you..!


  • The currency of today’s world is not money, but time.

    • Use it wisely and invest only where you get a worthy return.

  • Ultimately, at the core of it all, the client wants what you want

    • More love, more greatness, a greater sense of hope, a bigger future, a job they enjoy, a family that loves them etc. I could go on for paragraphs. Just think about what you want and just know others’ most likely want that too.)

  • Reset your ‘success thermometer’ by increasing your standards.

    • Never allow someone else’s insecurities, dictate how you live in this world. Don’t shy away from greatness, inspire everyone around you to be better through your actions.

  • Your darkest days become your greatest fuel for growth.

    • Sometimes you’ve just got to walk through the mud. It can’t all be good times. Just remember, that’s what builds epic character!

  • It’s not where you are now that matters, it’s where you WANT to be and are COMMITTED to going.

    • Make the commitment to do the work, and then stick to it.

  • Fulfilment is not a destination, it’s a state.

    • No explanation necessary.

  • Find purpose in what you’re doing by being purposeful.

    • That is…’full’ of purpose. (break the word down)

  • Discover your 5 chief assets and work hard on honing on your strengths

    • Everyone knows at least 5 things about themselves that they love. This is a good one to use with your clients too!

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Greatness is upon you.

If you haven’t already, commit to doing a minimum ONE thing per day to increase your value in this world.

The world only rewards results. Not excuses.

Time to get busy.


Signing off for now.
Hayden

Keys to Making 2019 Your BEST Year Yet. (My 5 SUPER tactics...)

I am fascinated, mesmerised and deeply inspired to live my best life.

I’ve been really researching and working hard towards living that life for the past half a decade, and so I wanted to share with you some of the things that you can do to start living your very best life as we embark on yet another year.

Inside the above video, you’re going to pick up 5 of my SUPER tactics. These are the big ticket items that really move me and my 1-1 private consulting clients forward in our lives.

They will allow you to live your passion, move forward with your obsession and make 2019 the year you live your best life.

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TACTIC NUMBER ONE: The 25 wins list.
In our world where it's all about more, more, more, and always wanting to achieve more, all I want to do is allow you to take some time and look back on the last 12 months and ask yourself, what are the 25 wins that I achieved. These can be big, these can be small. Have a think about all the different areas of your life and really just get a A5 journal like I've got here. There's actually 25 or 26 lines down here which makes it really perfect, and what this does it's going to allow your brain to start thinking and really appreciating the journey that you've been on over the last 12 months.

We're so quick to judge ourselves when we're not making enough forward progress without really looking back and reflecting on just how far that we've come. So number the page down there and go one to 25 and have a think about all the different wins that you've had, big or small. Maybe it's that you got a new job, maybe it's that you got promoted, maybe it's that you started to get yourself into a gym routine, maybe it's that you started to eat healthy, maybe it's that you started to go on a run every now and then.

It's really just thinking about how you've started to improve and those wins that you've achieved along the way. Because you are a different person to what you were 12 months ago, sometimes we get in a negative head space and we forget that this list, there's 25 different items, and don't skimp out. Do all 25 because when you start to think a little bit differently and really go in depth ... I mean, anyone can do five or 10, but when you really start to flick that switch and go, "You know what, I'm going to get 25," then you really start to get the benefits of doing some of this work.

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TACTIC NUMBER TWO: The five biggest lessons list.
What this is going to do is, of course, during the last year, there may have been some things that you probably didn't anticipate and didn't go how you planned, and we might call these challenges, we might call these failures. What I want you to do is to start to reframe those and have a think about what these actually taught you and what the lesson is that you can draw from those.

So, write down again, in your trusty journal, which I advise everyone gets, write down the five biggest lessons that you learned over the last 12 months and what they actually meant for you so you can start to draw the wisdom from that so, again, you don't make the same mistake over the next 12 months. So start to create your five biggest lessons list.

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TACTIC NUMBER 3: Your five big ticket items.
So as we propel into the New Year, I want you to really think about, what are the five things that you would like to or need to have done at the end of a 12-month period to call it your best year yet? And you can go across a whole broad spectrum of your life, you can think about maybe you have to start that business, maybe you have to launch that new product, maybe you have to rekindle and start a relationship with someone. Maybe that someone is yourself.

Have a think about the five biggest things that you need to get done and finish and finalise by the end of the year for you to call it your best year yet. Write those all down, and what we're going to do is we're going to start to review these every single day. So the morning before you start your day you're going to recalibrate your mindset and have a look at those big five items and go, "You know what? These are the things I'm working towards." And when we have a goal, instead of bobbing in the ocean or bobbing like cork in the ocean, we're going to get super clear on what we want to do and we're like an arrowhead going towards our goal.

What I want for you is for you to have that super clarity. The only way you're going to get that is to start to deliberately think about what it is that you want and how you actually are going to go out there and achieve it. Which brings us to tactic number 4.

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TACTIC NUMBER 4: Creating your perfect blueprint.
So what I want you to do now is create your perfect blueprint, and this is different goals, so I advise having a monthly goal in each of the areas of your life.

So we're thinking about what kind of health do I want? What kind of financial position do I want to be in? What do I want to do with my days? How do I want my relationships around me to be? And really start to think about all the different things that would need to happen in order for you to get there.

This is going to be blueprinting your entire life, so one of the ways you might like to do this is get your journal and break it into 12 different boxes, so two lines down the middle, three lines down the side. You're going to have 12 boxes, and start to think about, okay, so in January, what do I want to achieve, what would I like to get done? What's February's agenda? What's March? And so on and so forth. What we do then is we have a really good bird's eye view of what are things that we actually need to go out there and get done to call 2019 your beast year yet?

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TACTIC NUMBER 5: Your action plan.
what we need to do now in the simplest most effective way possible. And there's only two letters that you need to know about this and that's do. In order to achieve any of the results in any area of your life, and I know you've heard this before but it's always worth repeating, is we need to do. We need to do the thing, especially the things that scare us. So what I want to ask you to do is inside of that blueprint start to think about, okay, so what are the things that maybe I've been trying to avoid, or maybe the things that I didn't do in 2018 that I probably should have, and how can I start to propel myself into action?

What we need to do is raise your awareness over what some of those items are so we can start to move forward with those things and really get the action happen. I want you to become and transform yourself in 2019 to become a person of action, a person of extreme value that acts on their dreams, on their hopes, on their desires, on their blueprint that they've just created.

So, if you were to do those five things, I guarantee you you're going to live an amazing life in 2019. If you need any help creating any of this stuff, please drop a comment below. I'm more than happy, or with anyone, the whole community can jump in there and help, but I'd be more than happy to point you in the right direction. Let's make 2019 your best year yet.




Please let me know what you think right on Instagram here, or by dropping a comment below.

Live Your Life and Stay Great!
Hayden

Finish Strong - How to WIN The Last Part of the Year

Up in Brisbane for the week and feeling GREAT. It's early, I've journaled, I've read and I've got a hot cup of coffee with me ready to share some wisdom with you. There's just something about escaping the normality of routine and switching things up that forces you to both grow and relax at the same time.

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Today, as we embark on the last little part of the year, I want to help KICKSTART you into a whole new gear. While most are winding down, we are just getting started!

Below I have written what I call 'The 27 Potent Points of Personal Power' What does that mean though? Well, it's 27 small (but intense) pieces of hard out wisdom passed down through the ages to help YOU play your best game...in your business, your relationships (with both self and others), your life, and your future.

These are not 'endpoints' of wisdom. But actually starting points. I want you to use these not as temporary 'feel-good' fuel...

But instead, as a kindling to get your inner fire re-lit and bring back the passion, productivity and purpose inside your life as we head towards the last month of 2018.

Let's begin:

1. Commit to giving up your addiction to distraction.

2. Aim to always be a person of EXTREME value.

3. Focus on delivering your very best.

4. Start. Today.

5. There is always hope for the future. Sometimes you've just got to look a little harder.

6. Become freaky good at what you do.

7. Focus on your gifts, not your grievances.

8. Study yourself intensely.

9. Better knowledge leads to better awareness. Better awareness leads to better decisions. Better decisions lead to better results.

10. Only YOU know what's truly best for you.

11. Have the courage to dance to the music playing in your heart.

12. Guard your focus like your life depends on it.

13. Never be shy with your ambitions, goals or actions.

14. Rise early and win the day.

15. Take at least 1 hour a day to work on project YOU.

16. When it comes to delivering your service, always sweat the small stuff. The small stuff DOES matter.

17. Education might make you a living. But self-education will make you a life.

18. Stop running a story of defeat. Re-write the script of your life so you WIN.

19. Do the work. Today. And every day henceforth.

20. Never drop your standards to accommodate for someone else's insecurities.

21. 1% daily growth compounded over 10 years is impossible to beat.

22. Whatever you do, actually DO it.

23. Discover what makes you happy and do more of that.

24. Destroy comparison by focusing on you and your clients ONLY.

25. No-one is coming to save you. Save yourself first.

26. THINK before you speak, act or jump to conclusions.

27. Face your demons head-on. They're there to teach you the lesson you most need to learn.

What's important here, is that you try not to just quickly gloss over the above. I want you to go back over it. I want you to study it by re-reading the entire list (this time starting from the bottom). You will notice 1 or 2 items that really stand out.

These are the things you truly needed to hear today. I know with the right 'growthset' (growth mindset), attitude and master blueprint you can dominate the remaining 41 days of this year. You've still got 6 weeks to kick it up a gear and WIN. There's still time... Don't write yourself off.

Let's WIN.
Hayden

"I hit rock bottom and survived..."

Today I want to share a quick story about an amazing lady, client, friend and WARRIOR, named Jess.

Originally Jess came to me just over 14 months ago now and wanted to get her business up and running.

She had both a personal training business, but also a very unique workshop series called Foldenmove®.

Now Jess has worked EXTREMELY hard and diligently over our time together and is one of the most genuine, sincere people I know.

But like any journey, she has had her share of ups and downs.

What you’ll see in the video below, is what Jess learned from not only hitting rock bottom (and having .37cents in her bank), but how she has re-built stronger than ever and building a waiting list of clients that continues to grow each week.

HOW HITTING BUSINESS ROCK BOTTOM WAS THE BEST THING THAT EVER HAPPENED

Jess is a fighter. After coaching and guiding her for most of the time I’ve known her, she has shared both tears of joy, and tears of pain with me. But one thing that makes Jess so amazingly unique, is she is as REAL as they get.

With Jess, there is literally ZERO ego. She is all heart! And as you can see from a small selection of additional videos I have chosen to select below, she is impossible not to love.

I hope you enjoy a small glimpse into an incredible operator.

JESS ON TATTOOING HER BUSINESS NAME ON HER ARM

JESS ON CURING HER ANXIETY

Well done on all your continued success, Jess.

Hayden

25 Lessons in Greatness 🏆

If there's one thing I know for sure, it's that to be the best, you've got to fuel your mind with the best.

Like healthy food is fuel for the body, healthy advice is fuel for the mind.

What you see below is a list of 25 'lessons' in greatness I have created and compiled for you.

It summarises several key points I've learned throughout my journey in business and if you're in a bit of a 'rut', I think it's going to create a whole new level of inspiration within.

My recommendation is to highlight or screenshot 3-5 of them, make those items the background of your phone and then focus on fulfilling those particular lessons over the next 31 days.

Onward and upwards.
Enjoy...

25 Lessons in Greatness
By Hayden Wilson

  1. Empathise with everyone you meet (client or not)

  2. Immerse yourself in learning sales, marketing, and advertising

  3. Push harder every day

  4. Give more value than anyone else would ever dare

  5. Journal most days to stay out of your own way

  6. Discover your highest values

  7. Shut out the critics (including you at times)

  8. Listen to all feedback - but only apply what’s necessary (use your better judgement)

  9. Turn your competitors into clients

  10. Test, tweak and re-test all offers

  11. Guarantee all of your work

  12. Try new things (especially those that make you nervous)

  13. Read different books (history, classic, fiction, autobiographies)

  14. Never stop aiming for the top

  15. Stop playing the price game immediately (compete on value only)

  16. Never stop learning. Ever.

  17. Work smarter AND harder.

  18. Build a business 'backend' and resell your existing client's more great things that help improve their lives

  19. Learn to accept temporary failure of a battle, if it draws you closer to winning the war

  20. Believe in YOU (go beyond level ‘crazy’)

  21. Maximise the margins. Increase profits, minimise expenses

  22. Commit to creating, learning and USING systems

  23. Realise and accept there are going to be ‘off’ days. Regroup and come back stronger tomorrow.

  24. Commit to being a professional in everything you do (from taking sessions to simply doing the dishes)

  25. REJECT the mediocrity virus at all costs.


Never settle for anything less than you’re truly capable of.

Let me know which hits home the most for you.

Hayden

🤺 What your customer *really* needs...🤺

Coming to you live from Perth at the moment, just flew in this morning, but wanted to send you a quick note.


There’s a couple of known, yet often forgotten, truths that set apart the good businesses from the great ones.

Things that when shown to you, will seem obvious, but in most cases, are overlooked.

Sometimes that happens consciously (due to laziness or lack of motivation) but the majority of the time, it’s simply because most don’t know any better.

Today I want to share with you one of those ‘truths’, and hopefully help shine a light on it for you.

It’s the simple fact that your customers do not need another person yelling at them telling them what they're doing wrong…

Instead, they need a leader who’ll help guide, advise, inform and support them on their journey to a better self. Someone who will listen, believe and educate them.

People are coming to you because of your unique ability to:

1. Understand and diagnose exactly where they’re at

2. Articulate their problems (and solutions to those problems) in a way they’ve probably never seen before, and

3. Be the leader they’ve so desperately been searching for to help get them from A to B (and beyond) as quickly and effectively as possible.

Just think for a second, how long do you think it has been since most of the people in your audience have had someone truly believe in them?

Someone willing to take the time to stop and help them understand their issues, before suggesting how they can effectively work together as a team.

It’s probably been years (and even more likely…an entire lifetime).

Well….

you could be that person.



There are two types of people in this world: Know-it-all-Noel’s, and Helpful Harry’s.

Know-it-all-Noel, shouts from his ivory tower why what you’re doing is wrong, unintentionally (and sometimes intentionally) implying that you’re stupid, uneducated and lazy for not knowing all the answers.

Helpful Harry on the other hand just wants to be of service. He genuinely, and authentically wants to lift those around him up to higher heights. He listens intently, offers a new perspective to your problems, and never leaves you confused or uncertain on your next steps.

Now let’s apply this to you and your own situation.

Do you really need another ‘expert' speaking at you? Reeling of shallow motivational quotes and rushing you through his canned six step sales process only to move into his next call?

Or...would you love someone to just sit down with you, put all their judgements to the side and work with you to find the path that best suits your style and personality?

I think it’s safe to say we all know deep down when someone really cares about us vs. how much money we can put in their wallet.

By following this advice, you will quickly and effectively set yourself apart from the crowd.

I’m willing to bet that almost every one of your competitors right now has their focus on the wrong things.

Instead of helping the customer understand a new way of thinking and shifting their long-held limiting beliefs, they’re probably on the hunt for the next quick sale or trying to reduce the cost per lead inside their latest ad campaign.

Of course, there’s nothing wrong with these things, but it’s the fact that in their pursuit of ‘more' they’ve forgotten about the basics…

The human side of the business.

The fact is, that behind every ‘lead’, is a human being…an individual with individual needs, individual wants, individual fears, and individual frustrations.

The good news for you, is I'm almost certain none of your competitors are reading these words. They don’t have ‘time’.

But you are here....

Which means right now, you already have a major advantage and ‘head start’…and if you act fast, you’ll take maximum advantage.

The question is, are you ready to be a Helpful Harry?


If you know you could genuinely use the help of a coach who cares to perform a no obligation 100% free assessment of you and your current situation in business, check out this page for directions on how you can do exactly that.

If you think you’re a good fit for this free call, and are ready for a completely different personalised experience, then let’s talk.

🔥 Relighting the Business Fire 🔥

On your journey of self improvement in the pursuit of creating the business you love, there are going to be times where you get stuck in a rut. Sometimes it’s a small rut, other times it can last weeks or months at a time.

There aren’t many guarantees I can give you in life, but the one I can give, is that there will be no shortage of ‘tough times’ for the one who chooses to wear the business owners hat.

For me, I honestly underestimated exactly what it would take to grow the business I am able to enjoy today.

The business accelerator courses you see advertised, the book blurbs you read, and the Instagram pics you see, make you believe business will be all fun and games...because that’s marketing...

But if you know your business is a little stuck, and you’re feeling kind of helpless or lost on what to do next to get out of this situation, then today I want to speak with you. 

When the tough times come in business, it’s often a hit to both your income and your ego. It’s easy to beat yourself up. “What am I doing wrong? I’m smart, but maybe I’m not smart enough? Am I really designed to be a business owner or maybe I should just go and do something else?

The first thing I’ll say, is all of the above is completely normal. 

I remember seeing a psychologist about some challenges I was going through in my life and explaining that it all seemed to be linked to my business. When the business was going good, I felt on top of my life...but when it was stagnating or worse, going backwards, I felt immense pressure and like a massive failure.

While the psychologist didn’t pick up on this or offer too much help in that regard (how could he, he was an employee who had a safe pay cheque coming in, with the ability to switch off after our 55 minute appointment) I did manage to realise something while journaling not long after...

In business there are two phases to a business. A growth phase, and a renewal phase.

When you’re  growing, it’s all about marketing campaigns, creating new products, consistently making sales, developing new relationships and really pushing.

Then, in the renewal phase, it’s all about serving the client at even higher levels, going deeper on your knowledge and of course, injecting a hit of both educational and inspiration back into what it is you truly do. 

Despite what you might see online, everyone goes through these two stages. No-one can play offense all the time. Can you imagine a soccer match where all the players were just trying to shoot the ball the entire time? No matter where they got possession, without even considering passing the ball or strategically setting things up, they just lined up the goals from the other side of the pitch and went for it?

To win the game of businsss (and life) It takes a combination of both offense and defense. The trick is to know when to switch things up.

If you know you’ve been stuck in a rut for a little too long, perhaps it’s time to reach out and discover why?

We have helped many hungry, growth minded trainers just like you achieve true business freedom by following the three main rules we’ve built our coaching practice on:

  1. The customer always comes first.
  2. Freedom is defined by you, the individual.
  3. You no longer have to go it alone. 

Reach out today for your 100% free ‘Future Fit Clarity Call” to see if we may be a good match as your growth partner.

It’s a simple way to speak with a professional business coach with no obligation to buy anything (often we just point you in the right direction) but to give you some clarity in moving forward to create the life you’d love to live.

Don’t delay. Reach out here

Hayden

Raising Your Fees

I wanted to share a quick one with you today about raising your fees.

The first thing to think about (and shift your mind to) is that people never pay a fee, they make an investment. Both in themselves and in you.

Which means you've got to start thinking the way an investor would think.

Warren Buffet, the world's most famous, famed and successful investor, always starts by looking at three things: 1. Your Intelligence, 2. Your Energy, and 3. Your Integrity.

After that passes his test, he will then look at the economics of the deal: will this or will this not give me a return on my investment?

And so whether you realise it or not, current and potential clients are always going to be asking themselves these 4 questions about your service:

  • Is this worth it?

  • What will this give me?

  • Will that help me reach my goal or solve my problem?

  • And is there an alternative that can get me there quicker, faster, cheaper and easier?

The more certain the client is that you have the answer to solve their problem or can help them reach their goal in the most efficient way possible, the more likely money is going to change hands.

Ultimately though, if you're asking "how can I raise my fees?" you're asking the wrong question.

What you want to be asking instead is "how can I give more value?"

See, the world pays for value. 

Not value as you see it, but value as they see it..!

Which means it's your job to know them so well and understand exactly where they're at, that when the right offer is put in front of them, they go: "YES! This is exactly what I've been searching for."

If you don't know them well enough, you won't be able to make the right offers that move them to dig deeper into their pockets.

The question of raising fees, like anything else in business, really does come back to one central theme: is this in the best interests of my customer?

All of the best businesses in the world do one thing really well: they live for their clients.

If it's not in the best interests of their clients, they don't do it. Simple.

That's how you build a business that grows in momentum, profit, referrals, and remarkability.

Make unbelievable offers that promise people unbelievable value...make it IMPOSSIBLE to say no.

And then simply follow through with that promise.

Does that help?

10 Pieces of (My Best) Advice For Living the Business Life Without Limits.

Below are 10 points that I think will be helpful for you on your journey of business exploration.

Being a business owner is hard enough with so much noise out there. It is my purpose to help you achieve your greatness and live a deliberate existence.

One of the fastest vehicles for doing that is through running your own business.

Check out these (proven) points below and let me know in the comments what you think.

1. CREATE your point of difference. Stop waiting for it to show up. Decide how you will be different & use that in every piece of communication you have.

2. Stop thinking tactically. Set the direction for the next 3 years and then break that down into 100 day goals. Why does your business exist. Who does it exist for. Why should I choose you?

3. Give more than anyone else would dare. People are SWIMMING in information. We (definitely) don’t more noise. We need actionable advice. Make the word ‘transparency’ your new best friend.

4. You don’t know everything, nor do you need to. Your biggest struggles are someone else’s speciality. Hunt them down, pick their brain and partner up with them.

5. Invest a minimum of 15% revenue (not profit) into your ongoing education. Study marketing, sales, customer service and the business side of your enterprise.

6. Stop thinking so small. Go from limited thinking to limitless. What do I mean? I mean why can’t you be Australia’s best at what you do? Why can’t you organise a conference with the best of the best and put them in a room? Why can’t you write a book and showcase your brilliant story? Others are doing it. Why not you?

7. Remember the very moment you started your business. Make it your goal to share that story with 100,000 people. Martin Luther King delivered his famous ‘I have a dream’ line in hundreds of speeches before it finally landed.

8. Look outside your industry. Draw inspiration from other industries. Go to their conferences. Buy consults with whoever is at the top. Read their books. Study their strategy. Success leaves clues.

9. Raise your standards. Complacency has killed more dreams than competition ever has. Decide what you want and go out there and share it generously.

10. Understanding of others will always trump anything else out there. People buy from people. Be a person first and a business second. Get insanely curious about others. How they operate, why they do what they do, what their desires are, what their dreams are, and then work like hell to make that a reality for them.

Which of these is the most helpful for you? Which hits home the most and gave you a red flag for “I NEED to do this!”?

Let me know below.

Yours in success,
Hayden