2 FREE Chapters From My Brand New Book - Your Pocket Coach (no email required)

Below I wanted to share two sample chapters from my brand new book: Your Pocket Coach with you.

But first, a quick story on how we got here.

Ever since first picked up Napoleon Hill's masterpiece 'Think and Grow Rich' back in 2013, I've been deeply fascinated about how combinations of letters, words, paragraphs, and pages can inspire people to take action.

And so as I was holding that life-changing book, I just knew this was a feeling I wanted to share with others

with just one little difference....

I wanted it to be my words, my thoughts and my inspirations being shared with people to help them take action in the direction of their dreams.

A lot has happened since then, and after a few false starts with writings (ramblings) that have never seen the light of day (probably lucky for you), in 2017, I launched my first book (Why Wait To Be Great?).

The entire journey of writing it was incredible..but that's a story for another day).

Regardless...another year has passed since I wrote that one, and it's been huge in terms of learning for me...

Failures
Successes
Reality Checks
Ups
Downs
and everything in-between.

I know you could say the same too.

But over the last year, I'd say one of my most proud achievements is what I wanted to share with you today...My brand new book.

It's called "Your Pocket Coach", and it's the ultimate 'modern-day bible' to literally carry with you in your pocket and get advice with whatever it is you're facing.

Although it's framed as a 'business' book, my hope is, it's going to do a lot more than just help in your business.

Ultimately, it's 60 actionable, practical pieces of advice to help you gain power of your mind, your money, your business and your life....

and then...TAKE ACTION!

So whether you read a page in the AM/PM or a page or two in between clients (each page takes 1-2 minutes), over the course of 3-4 weeks you'll be done!

(or you just binge on it in one go like the 20 or so people who've read the advanced copy)

Either way, you'll start making some much better decisions because you'll have all the information you need to succeed.

Without further ado, here you go

I hope you (really) enjoy it.

Chapter: Be A Master of Simplification

"In a world filled with information, the greatest value you can offer to others is to cut through the noise, break down the complicated and give your clients the clarity they need to make some much better decisions moving forward. 

In 2017 I created a guide which has helped at least two dozen coaches launch their podcasts. I dedicated the entire first page to listing all the reasons most told me for why they couldn’t get started immediately and showed them how each one was simply an excuse. The result? No more resistance. Just action. 

Now it’s your turn. As a master of simplification, you’ll help break things down to the most basic level for others to digest. To take the complex and remove all confusion. That way, those you serve cannot help but take action upon the advice you share, and you’ll be known as a straight to the point results first type coach. 

When you look at it, everything you’ve ever achieved has simply been a series of tasks strung together in a specific direction. Now, it’s time to do the same for others. Take the time to chunk down what it is your clients want, and give them the clarity they need to achieve their dreams."

Chapter: Stand for Something

"If your business stands for nothing, it will fall for anything. It’s time to get clear on what you do and don’t stand for when working with clients. 

Take a look at some of ours: 

  • We don’t do online training. 
  • We don’t do fad marketing. 
  • We don’t make empty promises. 
  • We don’t focus on anything that doesn’t help us grow. 
  • We do focus on results. 
  • We do focus on our clients. 
  • We do focus on providing exceptional value. 
  • We do focus on causes much bigger than ourselves. 

When you develop a clear philosophy on how you do business, potential clients are in a much better position to make the choice whether or not you’re the right coach for them. 

They’ll either be drawn in or pushed away. This is a good thing. Vague messaging attracts vague clients. 

Get clear about who you’re for, and share that with the world. Once you do, watch how quickly the right people are attracted to your business."

...Now...

If you're keen to get a copy direct to your door, you can go ahead and click HERE to secure one of the 100 advanced copies I got printed just for you.

ps. use the code: "FREESHIP" in Australia/NZ and I'll even cover your shipping and handling costs.

Thanks so much for reading.

Would love to know what you think.

Hayden



 

 

Better Questions Are The Answer

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Questions have always been the answer for me.

I've built my entire career off the back of great questions. Which has led me to create the business I love, work with clients I love, speak with mentors I love, and share the inspiration with those who are ready for it.

Which is what I wanted to speak with you today about. 

Some of my top questions across the key areas you need the most if you want to grow on the inside of your business.

Questions for Business Clarity
1. What's the ultimate job I get done for the client? (what problems do I solve?)
2. How do I actually do that? (courses, 1-1, small group, consulting, books, etc)
3. How do I share with people that I'm the real deal? (how do I build freaky trust?)

Questions for Business Growth
1. What am I doing to reliably and predictably increase the lifetime value of each customer? (the ultimate goal in any business)
2. What opportunities currently exist that we are missing?
3. Who do we need to connect with this week to rapidly grow our bottom line or brand?

Questions for Business Stagnation
1. What's currently holding me back?
2. How do I build a plan in advance to solve that?
3. Who has been here before and knows how to navigate this challenge?

Some of the above might seem basic. But basics ALWAYS win.

Plus in my experience, knowing is not doing. Just because you know this stuff, doesn't mean you're already doing it. As my good friend Craig Harper taught me: the transformation is in the doing, not just the knowing.

Let's get you clear and focus on moving you to a position where you can powerfully answer those questions to someone you trust inside a 20-minute practice pitch situation.

It could be me. It could be a friend. It could be another professional. Anyone who isn't afraid to give you honest and growth promoting feedback that you can trust.

Give it a shot and let me know what you think.

Would love to know.

Hayden

Building Self Confidence.

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Have you ever found yourself low on confidence? Feeling small, insignificant and invisible? I have. In fact, I spent roughly the first 25 years of my life like this. It was only once I met a mentor at the quarter-century point of my life that I slowly started to come out of my shell.

And so I look back at my journey of building self-confidence and wanted to reverse engineer that process to hopefully share with you a no fluff way for you to grow unstoppable confidence for yourself.

Whether you want to be more confident with your sales, develop clearer communication, speak on video without stuttering, increase your assertiveness, or help more people in a group/one to one based setting, this guide will help you.

Before we start though, I thought it might be important that I share some context with you.

HUBBA BUBBA AND THE MILK BAR
It would've been when I was around 7 years old and staying on the coast of Victoria at my Nanna's house that I first developed my lack of confidence. We were on a family holiday (my mum, sister and I).

Now if there's one thing you need to know about 7-year-old Hayden, it's that he had a really big sweet tooth. This meant that at any opportunity I was continuously pestering my mum to go to the local milk bar to buy some lollies...especially while on holidays.

I guess on this particular day she must have gotten tired of me asking so many times, so she handed me a shiny gold $1 coin and said: "OK, off you go". As happy as Larry (or a kid with $1 about to head to the milk bar for a quick sugar high) I ran the two blocks to the shops to make my selection.

In all honesty, though, I knew what I was there for - 2 packets of Grape flavoured Hubba Bubba (a very sweet, sugary bubblegum)! I knew for the price of 50cents each, which meant I'd be getting two.

I grabbed the goods and placed them in front of the clerk on the counter that stood between us. Smiling ear to ear, I looked to the owner who was chatting with his friend. I was only 7, so I can't have been much taller than the counter itself, but even so, looking back, I do remember feeling a little intimidated as these two men looked down at me. 

I handed over my $1, which, intellectually, I knew was the full amount for the items, but for some reason (maybe out of pure habit) I stood there and waited for some change. Both men just stared at me, and even though it was probably only 5 or so seconds, it felt like an eternity.

Finally, it clicked in my brain. There would be no change. Duh...

So I smiled and said: "Thank-youuuuuu" in this really weird voice before embarrassingly walking out. I don't remember much else except that they were both laughing. I ran home, completely humiliated.

HUMILIATED
I ran straight past my mum, crying (but trying to hide the tears), and collapsed on the single bed I was staying in at my Nanna's house. I don't think I left the room for hours. Just replaying the event over and over. How could I be so stupid? They must think I'm so dumb and weird and awkward. They honestly probably didn't think twice about it. Yet I did. I can't really say I know why... Maybe it was these two grown men laughing at me? Maybe it was some prior experience that was re-triggered? Not 100% sure.

Regardless, from that day on, I swore I would never be put in that situation again. Thing was, that event became the catalyst to head back into my shell in most social situations and the beginning of my lack of confidence. And so for the next 18 or so years, my default was to shrink, hide and step away from any attention.

For years I would shy away from talking, making phone calls (even to friends) and being in the spotlight. Until enough was enough though.

ENOUGH WAS ENOUGH.
It wouldn't be until the age of 25 however, that I decided I needed to GET OVER my lack of confidence and just move on. For anyone who's ever felt 'social anxiety' (or whatever you'd like to call it) it's kind of like there's a secret inside joke that everyone's a part of (except you), and you're the subject. It consumes your mind and dictates what you do (or more specifically, what you don't do).

Through trial and error and putting myself out there more and more, I started seeing that it DIDN'T kill me to make a phone call or have a conversation with a stranger. And over the past 5 years, I've learned how growing your confidence is an incredible gift that can empower many areas of your life. 

If you've ever experienced anything like the above or feel like you could benefit from increasing your confidence, I hope the below can be a helpful resource for you. I've found it a wild (and sometimes painful/confronting) journey of self-discovery, but well worth it. No matter what level you're at, just know, there is a light at the end of the tunnel, and like anything, confidence is a learned skill that you'll benefit greatly from.

BUILDING SELF CONFIDENCE
Along this journey, I guarantee at times you'll want to give up, quit, hide, run away, duck, dodge, and dive from 'the work'. It's human nature to shy away from change and discomfort.

Just know, the deeper you go, the harder you push, and the more courage you ultimately show throughout, will directly correlate with how quickly you build your confidence. Embrace the challenge.

Let's begin.

 

STEP 1: Know why you want what you want.
If you want to get anywhere, you've got to know your destination first. Ask yourself, why do I want more self-confidence? Is it to help me sell my training services easier? Talk to prospects without feeling 'salesy' or stumbling on my words? Start a podcast or connect with other industry experts? Take the time to understand why you want this, and get super clear on it.

 

STEP 2: Commit to the goal.
One thing that held me back for much longer than it should have, was keeping a lot of my business stuff private. I was struck with imposter syndrome and just kept thinking, who am I to be doing this!? Plus, because I kept it relatively low key, if I failed, none of my friends would even know about it and consider me a failure.

It takes guts to come out in public and tell people who you (truly) are and what you're going after. You can see this as a major barrier, or see it as a major opportunity. Personally, I leverage this potential social failure to call it out nice and early. I've built the habit of doing what I'll say I'll do, when I say I'll do it. People respect those who take action. I encourage you to do the same. Call it out and commit to the process.

 

STEP 3: Build your Plan.
You've set the destination in step 1, but now you'll need to know the exact steps to get there. The question you'll want to be asking at this stage is 'What do I want to be, do or have by the end of this? (as outlined in step 1) and what would be a logical sequence of steps to get there?'

Dump it all out onto a page in your journal, before giving it some order and structure.

Once you've done that, put it into a plan. I like to work in 100-day blocks to maintain a high-level of focus and momentum on my current goals. It also helps me keep on the offence and continue to push myself hard.

I'll then chunk my stuff down ever further into weekly objectives that I call my 'BIG 3' and then into daily tasks to execute. By keeping my time, energy and focus blocked like this, I find I don't get as distracted by shiny objects and am able to protect my most valuable commodity. It also helps alleviate anxiety (as long as I do step 4).

Keep your plan short, sharp and actionable. Use the three levels (100-day blocks, weekly BIG 3's, and then daily tasks), and focus on the outcomes and results before working backwards from there.

 

STEP 4: Do the reps.
I've always found the more I do the work, the more the anxiety seems to disappear. Just like you only build strength in the gym by doing the reps, confidence works the same way. You can't read a book or do an online course hoping confidence will just show up. You've got to get out there, display the courage, try new things and learn on the job.

For most who have low confidence, (me 5 years ago) you may wish step 4 was available through some kind of USB upload like in 'The Matrix'. But there isn't. So for now, you'll have to settle for getting uncomfortable and focusing on your personal growth through a lived experience. Just remember, each time you push yourself, you become slightly stronger. Repeat. Repeat. Repeat. Every day it builds.

 

NOW IT'S YOUR TURN
And now, there ain't nothing more to it, than to do it. It's time to focus, act, make the mistakes, learn from them, grow stronger, and come back harder than ever each time.

I know you hear it all the time, but there really is only one life. Don't waste it on worry. Do the work that counts, and watch as your confidence grows. I'm living proof it's possible.

Hayden

How to Step Selling Your Time as a Personal Trainer (and get your life back)

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One of the biggest problems with in-person personal training (the only type I believe in), is that you're selling your time. Which means when you or your clients go away, your income disappears. This makes it pretty damn difficult (read: virtually impossible) to effectively plan for the future. Which means sacrificed holidays, leisure/family time, events with friends and dinners etc all become secondary. No work, no pay.

Thing is, the traditional model of personal training being taught, which despite it being in neither you or your clients best interests, is to train (and charge) clients based on how many sessions or time they get with you as the main advantage or selling point.

The problem with this 'old school' approach is three fold:

1. If you're good...you'll quickly run out of time.
I've met trainers who can take 40 or 50 1-1 sessions per week. They tell me how they love it and enjoy being in front of the client. Which I get. I love coaching my clients too.

The challenge is, as you continue to get busier, where are you going to find time to write programs, deliver exceptional customer service, prepare your own meals, work on your marketing, develop new business, continue to learn, fit in your own training, have any sort of life, spend time with your partner etc?

As you know, time is finite and it's the fastest way to burnout. Yes, you CAN sustain it for a little while, but is it really how you (and your partner) see your future??

2. It's not in the clients' best interest.
Think about it. Knowing that it actually costs 4-5 times more to acquire a new customer than it does to keep an existing one, means that ultimately the longer you can keep a client, the better it is for you. Eventually, however, for reasons that are often beyond your control, the client can sometimes feel like you're taking them for a ride. Whether that is true or not is another question, but as soon as they aren't seeing maximum value in your service, they start to grow skeptical and weigh up their options of spending their money elsewhere.

(Note: Yes you can still keep your best clients btw, I'll show you how below)

3. You eventually become resentful.
As you get better, more people will want your time. When you charge by the session only, you're not taking into account the additional work and costs associated with working with the client. Which means, every additional thing you do, comes at a cost...your cost. Because of this, you can become resentful due to having to take 30 minute phone calls if/when they break down, or that extra hour you need to write their next program is essentially done for free. I love providing exceptional value for my clients, but I also love being paid for that...and so should you.

Therefore, since it's not in anyone's best interest to run a personal training business this way. Below I wanted to share with you the exact steps and way you can do the opposite and actually be paid what you're worth rather than just for your time.

 

Here's what to do about it...

 

STEP 1: Discover The Desired Outcome(s)
The number 1 thing people want...outcomes. Very tangible and very real results to help with their problems. This means, your time is NOT valuable to them. It might be hard to hear, but it's the truth. What they want, is the knowledge, resources, and advice you have.

You need to be looking at how you can achieve the maximum result in the minimum amount of time. It's not lazy, it's in the best interest of both you and the client. Plus it means you'll get more time to work with new clients or spend time growing your business.

What you'll want to do, is sit down with your client and set some very clear goals for what they want to achieve. You can ask questions such as: "So what are some of the things you'd like to work on if we were to do this together?" or "In 12 months time, if everything went to plan, will you want to have achieved?"

This will give you a very clear picture for what success looks like. You may need to tweak/change/overhaul/go deeper, but this is a great starting point.

STEP 2: Reverse Engineer Success
OK, next up, we need to work out exactly what it would take to move this person from where they are now, to where they want to be. Things to think about:

Education (What do they need to learn both physically and mentally to shift their future?)

Resources (What do they need to get to their goals)

Tools (such as a gym, worksheets, phone calls, coaching etc)

Additional Help (that you personally cannot provide (massage, osteo, psychologist etc) that would add toward the end result.)

Take the time to sit down and think about all the things that would be required to achieve the desired result. Brainstorm them all out onto a big sheet of butchers paper or inside your journal and exhaust all options. The more the better. (We will give structure to it next).

(Notice I did not say time yet? That comes later in the process.)

STEP 3: Build the Plan (with the client)
Nothing gets done until a plan is created. There's a reason why Google Maps is consistently in the top 5 apps downloaded on any smartphone. Because it tells you exactly which turns you need to take to get to your destination as quickly as possible. You will now become the 'Google Maps' for your clients transformation, giving them the directions and route needed to help them get to their destination as quickly as possible. 

Outline the steps and phases the client will take with you (communication is king), and get their buy-in along the way. They'll need to be comfortable, educated, and understand exactly what this will take. This is going to help with adherence later on when things get hard (and they will get hard).

It's at this point you're finally going to talk timeframes. It's important to outline that this is an estimate (based off of what you've done with previous clients and from your own transformation). You'll also want to talk about the different phases and how long you will (ideally) spend at each one - pending they follow the plan.

STEP 4: Do the Work.
Now it's time to get to work. This is the 'fun' part...at least for you. Thing is, you'll also need to be there to help, assist, course correct, champion and challenge them along this journey. The reason they're coming to you is because they don't know the steps to get themselves in shape. This is (hopefully) your area of expertise.

During this time, things might not always go to plan. Do your best. Use your skills. Adapt (and learn) as you go, and you'll continue to grow (both as a coach and a leader).

Step 5: NEXT.
As you know, the bond between coach and client is quite special. You are the highlight of their day/week/life. Which means, they don't want to get rid of you.

To keep them as a client, you'll want to continue to anticipate the unmet, unsatisfied and unidentified needs of your client. That is, once they finish their first program, they're going to have new goals, dreams, and desires. It's your job to draw these out. Best of all, they know YOU can help them get there (because you've literally just done it).

I recommend at the 75-85% mark of their program, you have a conversation with the client about their new goals, their new ambitions and where they want to go next with their training. This will then make the basis of program 2...and program 3...and so on.

If there is one thing I know about humans, it's that we love working towards and achieving a goal we've set. As we transform our bodies, we transform as people too. By making sure the client is reaching beyond what they currently believe is possible for themselves, you give them the healthy push they need to make growth happen.

I know the above might be a little bit different to what you might've heard or seen before, but I promise you the above works.

The aim of the game is to always be one, two or three steps ahead of the client.

Remember the essentials: people buy outcomes (not time), you are in control, and you are the one that needs to help the client see and set new goals for themselves.

Let me know if you implement the above inside your fitness business, and how it goes.

Hayden

[WGT] What Job Do You Get Done?

When you know what you truly do, you can do more of it. By doing so, you'll provide more value in the market and attract more of the great clients you love working with.

However, if you don't know the answer (or worse, don't know how to communicate it) then you'll continually struggle.

In today's Weekly Growth Tip, I share with you a simple, yet profound and powerful way to find out exactly what your clients love about you and what it is you do for them, so you can get out there and do it more often.

Enjoy
Hayden

Let’s Talk Marketing

For the longest time I was scared of marketing my business. Because when you start marketing, it becomes real. People other than those in your inner circle, start to see what you’re up to. Meaning you’re right in the firing line for judgement, ridicule and visibility if you ‘fail’.


I’ve since learned that the challenge is not with marketing the business itself, but how you view marketing. And even more specifically, what you think others will think of you for marketing that way. After all, who are you to put yourself out there and make these bold promises.

 

The thing is, that’s what we’re told works in marketing. Finding and tweaking and showcasing and highlighting the very ‘sexiest’ part of an offer and making it sound like it’s the best thing since ever. The problem is...most of the time, it’s not. Because real value take time to formulate. It’s a process of discovery and innovation, not quick fixes and guess work.

 

But right now, we live in an insta-nt society. Meaning it’s about testing first, and proving yourself later. That is, put a wild claim out there, see who swallows it, and then try like hell to convert them into a client. If it doesn’t work, don’t worry, just put another $30 into the ad and muster up a few more leads.


Call me old fashioned, but I prefer to work the other way around - Prove value first, then market that. I’d much rather make promises I can keep, than offer outrageous (and often false claims) like we all see six (or sixty) times a day in our news feeds.


When you use authentic, genuine marketing, you might not get as many eye balls on your stuff, but I’ve found the right people see it. Instead of scrolling past going “oh another one”, you are actually are heard. It may not be as ‘sexy’, but if you value sleeping well at night, knowing you’re doing the right thing by you and your market it’s worth learning.


Remember, your reputation follows you. Do the right thing, and the right things will follow.


Hayden

The Importance of Setting The Direction

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Since 2012, I've made it my business to be at the forefront of what is happening inside the industry I love. I've studied people, processes, and systems to help draw out the very best from both individuals and their teams inside their fitness businesses.

By far, the most important (yet often most forgotten or neglected) is setting the direction of the business.

See, what I've found from working with people from all different niches inside the fitness industry, is things to start often happen by chance. From there, as you continue to get better at what you do, you start to realise you actually like this coaching thing and start to get busier.

The challenge comes when the pace quickens. At that point, it's easy to get stuck on the hamster wheel of business, and neglect taking the time to set (and reset) the direction of the business moving forward.

What I've learned is great businesses are built by choice, not by chance. Which means if you want to continue to grow, you'll need to get clear about where you are going, and exactly what that looks like.

Let me suggest a couple of ways we can go about doing this:

1. What is it you want?
I'm not one to tout on about setting a 5-year plan. Like Mike Tyson said: everyone has a plan until they get punched in the face. However, I am a believer that if you don't stop and think about what it is you want, then you'll never get there.

A great first step is to define how many clients you'll help this year, how much money you want in your savings account, what courses you want to develop yourself in, and who you want to work with (both clients and coaches).

Next, reverse engineer each of those things to help set some really clear goals about your future moving forward.

Instead of the 5-year plan, I coach my clients to work in 100-day blocks. It helps keep the energy high and the inspiration flowing. Maybe it's time you did the same.

2. What is out of bounds?
Having a business is just like being the president of your own little country. You'll get to set the rules of how people go about working with you, and also what happens when they don't.

If you want a business you love, it's best to work out what that does and doesn't look like. How will clients be treated? How you be treated by clients? What are your working hours? How long will it take you to get back to emails? How often will clients see you? Do you have any time off? Who will they contact while you're away?

Write them all down and put them into a document on your computer. This is soon going become your bible (the more we add to it).

3. Who will be on this journey with you?
I can't remember who, but a famous author once wrote a book called: "No man is an island". It was true then, and it's true now. Inside your business, because you've always worked by yourself, you might think that's how it always has to be. As a result, you're a gun at doing EVERYTHING yourself (plus that way you know it's done right).

I agree that only you will care as much about your business as you, but if you want to grow, you've got to learn to let go. Helping others become good at the things you think only you can do, is simply about working from great systems.

If you want inspiration, watch the movie: The Founder. It's the story of a guy called Ray Kroc who found two brothers making burgers in California. He made it his business to systemise their entire business so it could be run by 15-year-olds. That business today turns over $27b, has nearly 37,000 locations and goes by the name of McDonald's.

4. Take it one step at a time.
I know it can be overwhelming at times. On one hand you want to help more people, but on the other hand, sometimes it just feels like you can barely keep your head above water with this whole running of the business thing. I get it. (I've been in business since 2013). 

What I've come to realise is this entire thing, is a process. There is nothing that will prepare you for what it's like to run a business. I've got a bachelor of business from a major university, and half a decade of experience. And still, nearly every day I learn something new about how to successfully run a business.

My advice is to take things one day at a time. Business is an evolution. Who you were 12 months ago is dramatically different from today. Which is also going to be dramatically different to who you become over the next 3, 6 and 12 months.

If you feel like you could use a hand setting the direction of your business, and want a professional, objective opinion, then perhaps it's time we spoke?

Business is hard, but it doesn't have to be lonely. Reach out and let's make sure you're on the right path to success.

Hayden

Asking For What You Want

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Yesterday I was fortunate enough to speak with the co-founder of a company called Tripadeal. Norm, along his business partner, Robert, started the exotic travel booking website back in 2010 after realising no-one else was doing it. The company has been Australia's fastest growing two years in a row, and turns over $100+ Million a year.

Can you imagine that..? I got to pick the brains of and (virtually) sit down with a leader who may just be the next 1 billion dollar company to come out of Australia.

How did I get him on the phone? I asked.
Straight out.

I wrote about the entire process of the Power of Ask inside my book: 'Why Wait To Be Great?'

Here's some of the things asking has enabled me to do:

  • Have world leaders speak at my events for free
  • Receive at least $75,000 in personal coaching
  • Record 150+ episodes of a podcast and grow an audience from nothing
  • Meet and connect with people from all walks of life

Asking for what you want, really is the fastest and most direct way to get it.

Keep asking, keep getting. It's a simple formula that will serve you well.

Give it a shot.

7 Basics of Fitness Business Success

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If there's one thing I know, it's that tough times don't last, tough people do.


It sounds cliche. But it's also true.

As we begin the new week, I wanted to share with you the seven things I'd be doing today if I wanted to get my mojo and momentum back inside my business.

You probably won't see anything new in my list below, but my hope is you'll see one or two items that really stand out and make you think

YES...that's the thing I need to focus on.


Here we go:

1. Ask yourself 3 simple questions: Who do I serve? What do I do for them? What do I really do for them? Clarity in KING, and will give you power.

2. Sell the result they're after, not your time. Ask your top three clients exactly what they want (or wanted when they first signed up with you), then build that into a product, focusing solely on the transformation, results and how they'll feel after immediately after they get started working with you.

3. Put the client at the centre of everything you do. Take the time to define who it is you love serving (see point 1 above) and then wrap every piece of marketing around it. Record every podcast, write every blog and shoot every video talking to this exact person.

4. Stop the selfies and turn the spotlight around. Turn the camera around and make your client the star of the show. Learn how to tell great stories and then champion their journey to everyone you can.

5. Don't get caught up on the little things. I know losing a client sucks, or even just having a bad coaching session can bring you down. But start thinking in terms of months and years, not session to session. What will happen is you'll feel so much better and get your head right. Remember, this is a long game. Keep at it.

6. Set the vision and do the work that matters. No-one else is in charge or giving you direction for your business. Take a piece of paper and define where you'd love to be in 90 days, 12 months, 5 years and even 20 years time. It will 100% most likely change, but the power isn't sticking to it like a recipe, but using it as a compass instead.

7. Lastly, if you don’t try, you’ve already failed. Seriously, this is probably the most important. For years I would sabotage myself the moment before I was about to launch something. I spent so long building things, but when it came down to launch or pitch, I'd back down. Don't do the same.

A great business becomes great not by thinking about doing things, but by actually doing.

It's time to really take this business thing seriously and get you to where you say you want to be.

If you're keen to get things sorted (once and for all), then book in your Reboot session so we can get you to where you want to be a lot faster.

Today's Focus:
Monday Planning.
- What opportunities are waiting for us to act upon them?
- Who do we need to meet this week?
- What do we need to stop doing?

Today's Quote:
"The cowards never started and the weak died along the way." - Phil Knight

OK time to kill.

I'll speak to you soon.

Let me know how you go with the above or if you've got any questions.

Hayden