The Defiant Ones....

Just finished watching the incredible miniseries, The Defiant Ones, yesterday.

It shares a behind the scenes insight into Dr Dre and Jimmy Iovine (I didn’t know about Jimmy until watching this) and the business side of what they’ve done inside of Hip-hop.

It truly is the best thing I’ve seen in well over a year.

Packed full of lessons, with a high production value and just beautiful scenes and imagery.

A feast for the eyes, ears and emotions.

Which is why I wanted to share 4 key lessons that I picked up, and inspire you to watch it, or if you’ve seen it, connect with what I’m saying.

Here’s what I learned:

Always put out your best work
There is a reason Dre is known for quality. His headphones. His music. The artists he works with.
Dre is a master at what he does and is never (ever) afraid to withhold his art unless it’s the very best it can be. 25 years in the industry and only 3 albums with his name on the front – the last one taking 15 years to get right.

Q: How focused are you on being known for quality? What do people think when they hear your name? Ultra high quality or cheap quick fix?

Become crazy focused on your craft
After learning an incredible work ethic from Bruce Springsteen (who would frequently put in 14-16 hour days in the studio), Jimmy become almost insane to ensure the quality was there for his artists. He wanted to get so good at what he did, that every artist in the industry wanted to work with him…and they did. Lady Gaga, Black Eyed Peas, Gwen Stefani, Nine Inch Nails, Marilyn Manson. The list goes on…

The result? Not only is the guy worth $800 million today, but there’s one scene where he is walking into the Apple studios with a t-shirt and backwards hat. When you’re that good…you can wear whatever you like!

Q: Out of 10, how would you rate your commitment to being your VERY best at the moment?

Learn the business of what you’re doing
Dre was a kid who grew up in Compton. He has no formal business education and barely passed school. But the dude is worth $750+ million today

….how?

Dre recalls waking up to the fact that if he wanted to make it in the music business, he needed to learn the second half of that phrase…the business. During that time, he lost so-called friends who thought he became too money hungry and focused on the business side of the music.

But he knew, unless he learned the business element, he wouldn’t be around long enough to keep doing what he loves. Same goes for you inside your fitness business.

Q: Have you made that same switch yet?

Be A Prophet
When Jimmy first met Gwen Stefani, one of the first things he said to her: “You’re amazing. You’re going to be a star. But it won’t be for six years.”

Almost six years to the day, Gwen (and her band, No doubt) become one of the biggest acts on the planet. You’ve got to get good at spotting great talent. Both for your staff and for your clients.

Q: How well are you at discovering hidden talent and inner greatness before they’re famous?

The lessons are there when you open your eyes. I could go on for 20 more points (easily), but for now, will leave it there.

We’ve got a lot happening here at HQ, including workshops, programs and our membership site all launching shortly. Cannot wait to share some of the magic with you and help you continue to become masterful at what you do.

Will share more in the coming days and weeks as we focus on producing high-quality training for hungry personal trainers.

In the meantime, have you checked out the podcast recently? I recommend starting there.

Speak very soon.

Hayden