Coming to you live from Perth at the moment, just flew in this morning, but wanted to send you a quick note.
There’s a couple of known, yet often forgotten, truths that set apart the good businesses from the great ones.
Things that when shown to you, will seem obvious, but in most cases, are overlooked.
Sometimes that happens consciously (due to laziness or lack of motivation) but the majority of the time, it’s simply because most don’t know any better.
Today I want to share with you one of those ‘truths’, and hopefully help shine a light on it for you.
It’s the simple fact that your customers do not need another person yelling at them telling them what they're doing wrong…
Instead, they need a leader who’ll help guide, advise, inform and support them on their journey to a better self. Someone who will listen, believe and educate them.
People are coming to you because of your unique ability to:
1. Understand and diagnose exactly where they’re at
2. Articulate their problems (and solutions to those problems) in a way they’ve probably never seen before, and
3. Be the leader they’ve so desperately been searching for to help get them from A to B (and beyond) as quickly and effectively as possible.
Just think for a second, how long do you think it has been since most of the people in your audience have had someone truly believe in them?
Someone willing to take the time to stop and help them understand their issues, before suggesting how they can effectively work together as a team.
It’s probably been years (and even more likely…an entire lifetime).
you could be that person.
There are two types of people in this world: Know-it-all-Noel’s, and Helpful Harry’s.
Know-it-all-Noel, shouts from his ivory tower why what you’re doing is wrong, unintentionally (and sometimes intentionally) implying that you’re stupid, uneducated and lazy for not knowing all the answers.
Helpful Harry on the other hand just wants to be of service. He genuinely, and authentically wants to lift those around him up to higher heights. He listens intently, offers a new perspective to your problems, and never leaves you confused or uncertain on your next steps.
Now let’s apply this to you and your own situation.
Do you really need another ‘expert' speaking at you? Reeling of shallow motivational quotes and rushing you through his canned six step sales process only to move into his next call?
Or...would you love someone to just sit down with you, put all their judgements to the side and work with you to find the path that best suits your style and personality?
I think it’s safe to say we all know deep down when someone really cares about us vs. how much money we can put in their wallet.
By following this advice, you will quickly and effectively set yourself apart from the crowd.
I’m willing to bet that almost every one of your competitors right now has their focus on the wrong things.
Instead of helping the customer understand a new way of thinking and shifting their long-held limiting beliefs, they’re probably on the hunt for the next quick sale or trying to reduce the cost per lead inside their latest ad campaign.
Of course, there’s nothing wrong with these things, but it’s the fact that in their pursuit of ‘more' they’ve forgotten about the basics…
The human side of the business.
The fact is, that behind every ‘lead’, is a human being…an individual with individual needs, individual wants, individual fears, and individual frustrations.
The good news for you, is I'm almost certain none of your competitors are reading these words. They don’t have ‘time’.
But you are here....
Which means right now, you already have a major advantage and ‘head start’…and if you act fast, you’ll take maximum advantage.
The question is, are you ready to be a Helpful Harry?
If you know you could genuinely use the help of a coach who cares to perform a no obligation 100% free assessment of you and your current situation in business, check out this page for directions on how you can do exactly that.
If you think you’re a good fit for this free call, and are ready for a completely different personalised experience, then let’s talk.