As we progress further and further into the new age of fitness, the idea of simply being a personal trainer is quickly becoming redundant. The new standard is to be a coach.
In a four-part series, I've been writing called: "Death of the Personal Trainer" (this is part 1) I share what you can do to transform from PT to coach, which I hope is helpful for you and your business.
You might not agree with everything said, but hopefully, it provides (and provokes) some thoughts within you that increase the standard of your service or help you recognise you're already on the right path.
(Respectful) Comments are welcomed and can be shared at the bottom of this post.
Part 1: Death of the Personal Trainer.
Just counting reps and sharing some nutritional advice simply doesn't cut it any longer. At least not if you want to build something remarkable. Now, in 2018, it's about specialisation. In honing your skillset specifically towards a very specific set of problems that create real impact for a very specific set of people.
And so in this first of a four-part series, I wanted to share the three most powerful tools you have available to you that, when embraced, will increase your skills, ability, and value as a coach. As a result, you'll see a direct flow on into your client's results, retention, and reviews.
Coaching Performance Tool 1: Your Ears
There is a reason we have two ears and one mouth. Having the ability to listen (really listen) is what will dramatically separate you from 95% of others out there in business. The reality is, most business owners are so much more concerned with what they 'get' than what they can 'give'. This opens up a huge opportunity for the coach who cares.
By asking the right questions, understanding your clients' situation better than anyone else and becoming the chief problem solver, you gain a completely new perspective on what is happening on the inside of the lives of the crew you serve.
I do not wish to make this sound condescending, or overly simplistic, but the reality is, there are just so many people/trainers/employees out there who just don't care about anything beyond themselves. You are different, at least you can be.
Coaching Performance Tool 2: Your Voice
Your ability to share your opinions, thoughts, experiences, and stories through both the spoken and written word, are incredibly valuable tools that you can embrace.
Learning to communicate, persuade and sell through using many of the free or low-cost mediums currently available, is a hugely untapped resource for coaches right now. Understanding how to educate and entertain potential clients, before they're clients will greatly increase your conversion rates and build what I call: trust via distance. That is, helping others know, like and trust what you do, at scale, without ever physically spending time with than 1-1.
Get good at learning what you need to do to grow this influence and watch what happens to the results on the inside of your business.
Coaching Performance Tool 3: Your Vision
It is your ability to see the previously unseen that will help grow a small time hobby style business into a thriving practice that creates impact, influence, and income.
The best coaches are obsessed with delivering exceptional value, well beyond the industry standard or even client expectations. They're consistently asking themselves; How can we do this better? What else needs to happen to move us closer to world class? What else do our customers need and how can we serve them even faster, better and more efficiently? (and then they charge for that).
Transitioning from PT to coach really is about one thing: the decision to do so. Your future really is up to you. Armed with the above, take the time to reflect, review and recognise areas that you could improve on what you bring to the world through your business.
Stay tuned for part 2 next week (sign up for updates here) which is all about how to communicate to the market that you are different (and have them believe it).
Comments are welcome below.