Planning is not doing, Having meetings is not doing,
Talking to co-workers is not doing,
Preparing is not doing,
and Reading is not doing.
In fact there is only one thing that is doing.....and that is rolling up your sleeves and actually DOING what needs to be done.
It's very easy fall into the misconception that doing everything around the actual work is in fact 'working'. The reality is, you can waste hours, days, months and even years working around the work.
I used to be a fine example of this. I would brain storm and create big plans for different divisions or ideas. I would then create slick looking project management documents (that only I saw and used), print them off and get excited about what was going to be....!
'I've done a lot....I deserve a break', I would tell myself.
Yeah right....Break from what?
Don't get me wrong, there are huge benefits in researching & designing a plan to help you think clearer, assemble your plan of attack and speak to those who need to be involved...
BUT, at the end of the day, there is no getting around it - effective productivity at any level comes down to one rule.
You must do the work.
I hope this helps you.