On your journey of self improvement in the pursuit of creating the business you love, there are going to be times where you get stuck in a rut. Sometimes it’s a small rut, other times it can last weeks or months at a time.
There aren’t many guarantees I can give you in life, but the one I can give, is that there will be no shortage of ‘tough times’ for the one who chooses to wear the business owners hat.
For me, I honestly underestimated exactly what it would take to grow the business I am able to enjoy today.
The business accelerator courses you see advertised, the book blurbs you read, and the Instagram pics you see, make you believe business will be all fun and games...because that’s marketing...
But if you know your business is a little stuck, and you’re feeling kind of helpless or lost on what to do next to get out of this situation, then today I want to speak with you.
When the tough times come in business, it’s often a hit to both your income and your ego. It’s easy to beat yourself up. “What am I doing wrong? I’m smart, but maybe I’m not smart enough? Am I really designed to be a business owner or maybe I should just go and do something else?”
The first thing I’ll say, is all of the above is completely normal.
I remember seeing a psychologist about some challenges I was going through in my life and explaining that it all seemed to be linked to my business. When the business was going good, I felt on top of my life...but when it was stagnating or worse, going backwards, I felt immense pressure and like a massive failure.
While the psychologist didn’t pick up on this or offer too much help in that regard (how could he, he was an employee who had a safe pay cheque coming in, with the ability to switch off after our 55 minute appointment) I did manage to realise something while journaling not long after...
In business there are two phases to a business. A growth phase, and a renewal phase.
When you’re growing, it’s all about marketing campaigns, creating new products, consistently making sales, developing new relationships and really pushing.
Then, in the renewal phase, it’s all about serving the client at even higher levels, going deeper on your knowledge and of course, injecting a hit of both educational and inspiration back into what it is you truly do.
Despite what you might see online, everyone goes through these two stages. No-one can play offense all the time. Can you imagine a soccer match where all the players were just trying to shoot the ball the entire time? No matter where they got possession, without even considering passing the ball or strategically setting things up, they just lined up the goals from the other side of the pitch and went for it?
To win the game of businsss (and life) It takes a combination of both offense and defense. The trick is to know when to switch things up.
If you know you’ve been stuck in a rut for a little too long, perhaps it’s time to reach out and discover why?
We have helped many hungry, growth minded trainers just like you achieve true business freedom by following the three main rules we’ve built our coaching practice on:
- The customer always comes first.
- Freedom is defined by you, the individual.
- You no longer have to go it alone.
It’s a simple way to speak with a professional business coach with no obligation to buy anything (often we just point you in the right direction) but to give you some clarity in moving forward to create the life you’d love to live.
Don’t delay. Reach out here.