It's no mistake some of the most successful people on this planet are authors. Writing is one of the best ways of conveying a message.
Drawing upon the right words and placing them in a sequence to elicit a response is a really great skill to have.
Some will tell you how words are dead, and video is in. Others will claim images are the way to go.
You know what...let them think that.
There is a reason you're reading these words, and a reason why (hopefully) you will continue.
Writing allows you to express an idea. It gives you time to think, articulate and formulate the exact message you want to share with your readers.
And despite what some might think, writing is not something you're born with.
It's a learned skill... (just a little background for you, I certainly didn't graduate school with a distinction in English, and to be honest with you, I actually took the beginners class).
And so with a few people asking me recently, how to "get good at writing", I wanted to share a couple of crucial ideas I wish I had been shown, that I think will really help you, your writing, and the connection you're able to make with your readers.
1. 'Do The Reps'
It's surprising how many people want to be good at anything, yet when you ask how long they've spent doing it over the past 12 weeks, 12 months or 12 years, they struggle to come up with an answer.
Yet if you were to ask a good strength coach what the key to becoming a better squatter is? 99% will say: 'Squat'.
Sure there are small details that go along with it, such as accessory work, mobility, shoe choice, style, bar choice etc...
But I think you'll agree with me here...they are all negligible if someone is not actually doing the reps.
The same goes for writing (and any other skill for that matter).
You get better at writing by performing the act of actually writing.
Show up every single day. Write a little or write a lot. Just get your brain thinking in terms of words on paper (or screen) and move the fingers.
2. Use as many words as needed, but no more. (This was a big one for me).
I always thought more is better and that unless you wrote 1000-2000 words, it wasn't worth it.
The thing I've learned though, is to understand what message you want to share, and then reverse engineer.
Ask yourself; "What is the least amount of words I could use to share this message and still have the impact that I desire?"
Don't fall into the traps that the SEO (search engine optimisation) gurus will tell you about how long your blog articles or writing needs to be.
Sometimes I write blogs that are 4000 words long. Other times I will write blogs that are barely 4 sentences. It 100% depends on the message I want to share.
The purpose of writing should never length. It should be connection.
I hope that helps.
Writing has changed my life, and I know with practice, you too can really develop this skill too.