There's a simple rule I like to focus on inside my business: harvest > hunting.
It's pretty well known now that it costs 5 times as much (or more) to create a new customer, than it does to just keep your existing ones happy.
So many ads have been popping up on my feed lately from people who're obsessed with showing me how to drive lead costs down or how to master Facebook 'bots', or whatever else is in vogue this month.
Maybe that's how they like to spend their time, but I know for me, I'd rather put your energy into those who're already paying me to do the work I love.
Truth is, there's already a goldmine sitting in your current business database that we haven't even begun to tap into yet.
Just like most only ever use 10% of their brain capacity, the same goes for business owners and profits within their existing client base.
To get good, you need to work at extracting more and more from those who already know like and trust you.
Which means you'll want to get really good at the re-sign conversation.
Here's the only two steps you need to know:
1. Genuinely listen to them (wants, needs, fears, frustrations)
2. Repackage and re-organise your offers so as to 'conveniently' provide them what they've always dreamed of.
I call it The Internal Sell.
Really it's just a friendly conversation explaining how you can help them even more inside their lives with problems that ALREADY EXIST.
If they want to go ahead, great! If not, then you'll know how serious they are about their goals (or that you didn't listen closely enough).
The problem a lot face, is they're like the builder whose only tool is a hammer - they try and make everything around them a hammer.
You can be different.
Dive in head first, drop the ego, and ask your clients exactly what they want more (and less) of.
Because the truth is...if you don't, someone else is.
The key to building successful business is NOT going to be who can master Facebook advertising or the latest algorithms.
It's the one who listens closely enough to their customers and then makes the most relevant, direct and timely offer.
Get that right, and you'll continue to build an empire that you love.
Enough winging it or playing out of your depth.
Check out this page here and let's master the systems on the inside of your business and get you on track to really make a difference.
"An individual without information can't take responsibility. An individual with information, can't help but take responsibility" - Jan Carlzon