If there's one thing I know, it's that tough times don't last, tough people do.
It sounds cliche. But it's also true.
As we begin the new week, I wanted to share with you the seven things I'd be doing today if I wanted to get my mojo and momentum back inside my business.
You probably won't see anything new in my list below, but my hope is you'll see one or two items that really stand out and make you think
YES...that's the thing I need to focus on.
Here we go:
1. Ask yourself 3 simple questions: Who do I serve? What do I do for them? What do I really do for them? Clarity in KING, and will give you power.
2. Sell the result they're after, not your time. Ask your top three clients exactly what they want (or wanted when they first signed up with you), then build that into a product, focusing solely on the transformation, results and how they'll feel after immediately after they get started working with you.
3. Put the client at the centre of everything you do. Take the time to define who it is you love serving (see point 1 above) and then wrap every piece of marketing around it. Record every podcast, write every blog and shoot every video talking to this exact person.
4. Stop the selfies and turn the spotlight around. Turn the camera around and make your client the star of the show. Learn how to tell great stories and then champion their journey to everyone you can.
5. Don't get caught up on the little things. I know losing a client sucks, or even just having a bad coaching session can bring you down. But start thinking in terms of months and years, not session to session. What will happen is you'll feel so much better and get your head right. Remember, this is a long game. Keep at it.
6. Set the vision and do the work that matters. No-one else is in charge or giving you direction for your business. Take a piece of paper and define where you'd love to be in 90 days, 12 months, 5 years and even 20 years time. It will 100% most likely change, but the power isn't sticking to it like a recipe, but using it as a compass instead.
7. Lastly, if you don’t try, you’ve already failed. Seriously, this is probably the most important. For years I would sabotage myself the moment before I was about to launch something. I spent so long building things, but when it came down to launch or pitch, I'd back down. Don't do the same.
A great business becomes great not by thinking about doing things, but by actually doing.
It's time to really take this business thing seriously and get you to where you say you want to be.
If you're keen to get things sorted (once and for all), then book in your Reboot session so we can get you to where you want to be a lot faster.
- What opportunities are waiting for us to act upon them?
- Who do we need to meet this week?
- What do we need to stop doing?
"The cowards never started and the weak died along the way." - Phil Knight
OK time to kill.
I'll speak to you soon.
Let me know how you go with the above or if you've got any questions.