The Fitness Industry Isn't Screwed, We Are.

Since the beginning of the ancient Roman times, fitness has been king. In fact, cities were built around the gymnasiums - and anyone who participated was highly regarded and idolised.

Then, from the 1800's, gymnastics developed in Western countries was meant to enhance the body in order to sustain public morals and to mold better citizens.

For centuries we've known the benefits of working on our health and fitness, yet we still complain there are charlatans just out to take our cash or hurt us.

Modern day pioneers of health and fitness such as: Paul Bragg (who popularised organic diets and water fasting), Jack Lalane (inventer of the 'smith machine') and Greg Glassman (creator of CrossFit), have all had their fair share of criticism for the changes they've attempted to share.

These were some of the healthiest, fitest individuals on the planet. Paul Bragg died at 81. Jack LaLane at 96!

Yet we still complain.

Take F45 for example - many people (previously including myself) have spoken about how damaging it can be. The same for CrossFit. And bodybuilding. And....

Did you know that every time a new fitness technology has been invented, the public have found ways to judge it, condemn it and hurt themselves while using it?

Don't blame the hammer for your sore thumb, I say.

You have a choice.

Now more than ever you get to decide over what type of exercise, movement and regime you put into place in your own life.

Crossfit doesn't hurt you - poor conditioning and judgement over work capacity does.

F45 doesn't hurt you - a lack of discipline and education does.

If someone hurts their back doing a squat, how is it "Cross Fit's" fault? If someone burns themselves out from 6 F45 classes per week, how can that be the fault of F45?

Blaming shifts responsibility (the fuel of victims).

Health and fitness product persuasion is not going away. It's time we took responsibility for our own health and educated ourselves.

For years advertising and marketing has been used to sell to those who quite honestly haven't done their homework.

Like any industry, the 'fitness' industry has both good and bad.

We all know a mechanic that's ripped us off. We've all heard of (but rarely actually seen) the builder who takes advantage of little old ladies on the pension.

This is how a service works. There is a risk involved.

We place our trust into others, but when the result doesn't match our expectations, then we label it 'bad', 'a rip off' or 'a scam'

This used to be me. It wasn't until I started seeing the seemingly hidden messages within these lessons that I finally learnt what role I played in the whole part.

I once spent $7,500 on an internet marketing course that failed to meet my expectations.

I felt ripped off that this 'snake' of a salesman sold me up the river and took my money.

Then I realised what part I played. I didn't do my homework. I didn't even know what I wanted. I had spare money and I obviously wasn't valuing it (money always moves from those who value it least, to those who value it most).

Truth is, he did not take the credit card from my wallet. I did.

He did not guess my numbers, I read them to him.

Yet, 'losing' that money, was one of the greatest lessons I've ever learned.

Do you think now I'm careful with my cash? Do you think I review and take very careful note of what courses I do and don't choose to purchase? Do you think it helped me refine my mission to share authentic education with others so they could see the truth?

Even though at the time it was painful, I'm actually grateful I was able to learn this lesson for the cheap price of $7,500. I know others who've lost 6+ figures, not once, but twice due to their ignorance.

These are the tough lessons that we sometimes have to learn. And they will be continually sent until you see the truth. Each time you neglect it, the message gets louder and louder until you finally wake up.

Wake up and pay attention to what life has to say.

It may just be sending you a message right now....

Remember, it's never the instruments fault, only the operator.