Sometimes people ask me how to increase their reach on social media. How to get more 'likes' or increase their reach to get in front of more people.
The truth is - I cannot give you a simple formula, 4 step system or growth hacking framework.
Because I don't have one.
I don't claim to be a guru and I'm sure there are 1000 things I could do to 'optimise' my own reach.
But here is what I do know.
Social media gives you an incredible opportunity to share.
Whether that be your photos, your experiences, your knowledge, your work or your creative pursuits.
You literally have the power to change, impact and inspire millions of people around the world.
Yet most misuse this power.
They complain and moan about a trivial event in their lives.
Or they post the exact same photo of THEMSELVES day after day hoping to get more likes than the day before.
They constantly refresh their feeds hoping for that little number to show up on the globe to fill their validation tanks.
The higher the number the more important they feel.
So if I can share one thing with you, with the greatest respect, is to stop using social as a vanity tool, and start using this amazing resource to help others.
To reduce the amount of times you speak about yourself.
To get out of the land of "I".
To stop yourself before posting and think: "will this be of benefit to someone else?"
When you can adopt this mindset (which I know you can, because I've done it) you will truly see the magic that is contained within this tool we call social media.
Give it a shot.