The Defiant Ones...

Just finished watching the incredible miniseries, The Defiant Ones, yesterday. It shares a behind the scenes insight into Dr Dre and Jimmy Iovine (I didn't know about Jimmy until watching this) and the business side of what they've done inside of Hip-hop.

It truly is the best thing I've seen in well over a year.

Packed full of lessons, with a high production value and just beautiful scenes and imagery.

A feast for the eyes, ears and emotions.

Which is why I wanted to share 4 key lessons that I picked up, and inspire you to watch it, or if you've seen it, connect with what I'm saying.

Here's what I learned:

Always put out your best work There is a reason Dre is known for quality. His headphones. His music. The artists he works with. Dre is a master at what he does and is never (ever) afraid to withhold his art unless it's the very best it can be. 25 years in the industry and only 3 albums with his name on the front - the last one taking 15 years to get right.

Q: How focused are you on being known for quality? What do people think when they hear your name? Ultra high quality or cheap quick fix?

Become crazy focused on your craft After learning an incredible work ethic from Bruce Springsteen (who would frequently put in 14-16 hour days in the studio), Jimmy become almost insane to ensure the quality was there for his artists. He wanted to get so good at what he did, that every artist in the industry wanted to work with him...and they did. Lady Gaga, Black Eyed Peas, Gwen Stefani, Nine Inch Nails, Marilyn Manson. The list goes on...

The result? Not only is the guy worth $800 million today, but there's one scene where he is walking into the Apple studios with a t-shirt and backwards hat. When you're that can wear whatever you like!

Q: Out of 10, how would you rate your commitment to being your VERY best at the moment?

Learn the business of what you're doing Dre was a kid who grew up in Compton. He has no formal business education and barely passed school. But the dude is worth $750+ million today

Dre recalls waking up to the fact that if he wanted to make it in the music business, he needed to learn the second half of that phrase...the business. During that time, he lost so-called friends who thought he became too money hungry and focused on the business side of the music.

But he knew, unless he learned the business element, he wouldn't be around long enough to keep doing what he loves. Same goes for you inside your fitness business.

Q: Have you made that same switch yet?

Be A Prophet When Jimmy first met Gwen Stefani, one of the first things he said to her: "You're amazing. You're going to be a star. But it won't be for six years."

Almost six years to the day, Gwen (and her band, No doubt) become one of the biggest acts on the planet. You've got to get good at spotting great talent. Both for your staff and for your clients.

Q: How well are you at discovering hidden talent and inner greatness before they're famous?

The lessons are there when you open your eyes. I could go on for 20 more points (easily), but for now, will leave it there.

We've got a lot happening here at HQ, including workshops, programs and our membership site all launching shortly. Cannot wait to share some of the magic with you and help you continue to become masterful at what you do.

Will share more in the coming days and weeks as we focus on producing high-quality training for hungry personal trainers.

In the meantime, have you checked out the podcast recently? I recommend starting there.

Speak very soon.


How to Remove Stress? So what I've been able to learn through spending time with, interviewing, reading from their books and generally being exposed to different materials from some of the worlds' leading educators, and leaders, is that they all share one thing in common...

And if you're stressed in your life right now, I really believe that the strategy I'm about to share can really help alleviate some of that stress and get you into a place where you can start taking action with certainty.

So I want to draw a quick diagram here for you today, and first of all this is what happens when we are in a state of stress.  So we have a person here in the middle and it might be you. And what happens is there is a lot of confusion around our minds.

And so what we do is we go "okay I must be broken, and I need to listen to this person, and this person, and this person, and this person's got an opinion about what I should do, and my mum is telling me what I should be doing, and my second cousin is telling me what I should be doing, and an old boss, and books, and mentors and people on Facebook".

And what happens is, we get so overwhelmed with all of these different people with opinions on what we should do that we actually get to a state where our own voice and our own judgement starts to get clouded.

I remember I've been in this situation, and I love to do this because, often through your life and in your career, your business, you're going to find there are times where you lose that certainty and you to start to look at external voices and opinions to help you in your situation.

While I believe that mentorship is absolutely amazing, the problem is when we get uncertain, we start to poll everyone round us and they dont' really know what our goals are or where we want to end up, or what our individual situation is, and so they're actually offering advice about what they would do. So I want you to be very, very careful.

Now what a great leader does, is they're still able to listen and take in what other people are saying, but when they get to these states, instead of looking for outside validity, what they'll actually do, is look inwards.

What is it that's actually bothering me? And then they get super, super clear about what the thing is that's actually bothering them.

If you can get this down to one statement, I guarantee you it's going to totally reshape the level of stress, because once you define something, you will find that 50% of the worries, completely disappear from your mind.

So what I want you to do, is instead of looking at all of these different external voices and opinions that might be inside your life, from people who aren't really qualified to give you that information, is get super clear with yourself.  And so in my life, what I like to do is take my journal, and I go to a cafe and literally just write out what's actually happening, and what you'll find, is that to get to a point where you get to one single sentence, actually takes quite a while, but results will come, when you do the work.

And so for me what I've found, is by asking quality questions, and braindumping into my journal, I find the root cause of my problem, and then I start to create an action plan around it.

Because quite often what you'll find is the inner wisdom that you have, completely outweighs anything else.

You know where you're going and you know what your goals are.

You can start to look for outside information once you know that.

But when you get to the point where you don't know what's happening, and you have uncertainty, stop looking outwards and start looking at your inner wisdom.

You'll find the answers you're looking for.

Looking forward to speaking with you soon.

Let's continue the conversation here, or you can see the programs we run here.


The Leadership Fallacy

Hello friends,

It's been a short while since I've checked in with you here. I've been very busy creating a new program for personal trainers and coaches called The Coaches Growth Intensive (more on that shortly).

But today, I write to you from a quaint cafe in Melbourne, sipping my long black from a Japanese cup (the owner collects and imports them). I wanted to talk with you today about something I call the leadership fallacy.

It stems from something I picked up this week while at a course hosted by my friend, Glen Carlson (I've previously interviewed this legend here). Glen mentioned something pretty important, and now  I want to share that with you.

Glen (and business partner, Dan Priestley - who I've also interviewed) are the founders of a company called "Dent Global". Dent is a great company helping 6 and 7 figure business owners create and build great, asset rich, businesses.

They've been around for nearly 10 years and continually push the limits of what is possible for growth. They've got an impressive resume of successful clients, as well as as a huge database of helpful resources. But they aren't perfect. I know this because Glen started off our day together by admitting exactly that.

Like any business, they have things they're working on. As do I, and as do you.

Glen mentioned there is this weird thing that goes on when you're teaching people how to do something, that you, yourself must appear bulletproof. That you are flawless.

It's simply not true.

Nine times out of ten, the whole reason why we even start in the industry we're in, is because at one point, we ourselves felt broken.

We got started and picked up a few things, made some changes and people began to notice. After a little while you start seeing others in the same position you were once in and can see an opportunity to add value.

Our voids drive our values (and consequently, our behaviour). That means, whatever we see as missing, becomes our mission to discover how to fill it. It does NOT however mean that we just magically have all the answers immediately. There is a process.

Yes I am constantly working on and thinking up new ways to serve my clients. But if you think everything is perfect, then you're setting yourself an unrealistic reality.

I struggle with balancing consistent nutrition and training while growing the business. I get easily obsessed with things (product creation, new ideas), which means old ideas take a backseat. I compare myself on social media and can get lost inside a 20 minute 'spiral'.

But me (and my business) is continually a work in progress. Everyday I strive for more and am always seeking answers to my most pressing questions. As a result, as I grow, it grows with me.

The problem I see, is too many coaches (or just people in general for that matter) try to portray the perfect life. They're so busy showcasing the 'amazing' things they do and the epic life they're living, they fall deeper and deeper into their own trap. Sunsets, six packs and secluded beaches can only take you so far.

But what happens when they turn the camera around? To show you the other side of the coin? Most won't. That'd be too scary. For then people would actually see the truth...that you're not perfect (none of us are btw - hopefully you've picked up that by now).

Attempting to live the perfect life only sets you up for ultimate failure.

People connect with me (I hope) because I'm human. I make mistakes on my videos, I make spelling errors all the time (still cannot spell *definitely* without spell checker), and I waste time just like everyone does. But I'm giving it a shot. Every day I strive to make progress in the areas I most need to grow. Some days I cannot wait to be over. Others, I wish had more time so I can continue doing what I love most. There is no perfection, only progression.

We are currently in the process of planning a series of powerful videos that will showcase the real truths of entrepreneurship. Not just from myself, but mostly from the eyes of some of Australia's best and most emerging coaches. Young leaders who're out there seeking their truth, serving clients they love, and making all the mistakes any business owner makes.

Our goal is to create something so powerful (and real) you cannot, not watch it. Our first episode will be out early May - but for now, I wanted to let you know, that's it's OK not to be perfect.

I would love to hear some of your flaws, imperfections and things you're currently working on (if you've got the courage), below. Leave me a comment and let's continue the conversation.


The Reason Why You're Not Where You Want To Be

There's one real key reason most aren't where they really want to be.

It's not because they don't have a great marketing strategy.

It's not because they don't have access to the right tools, network or mentors.

And it's not because they just aren't lucky.

The one factor, ultimately that determines whether someone is 'successful' or not, and it comes down to their level of hunger.

It's great to want to be a great coach, trainer or leader, but ultimately, if you don't have the ambition and drive to get out there are do it, you'll continually be frustrated at yourself.

You'll find yourself complaining: "I don't really want to do that", "Yeah but the quality of the leads was really bad", "Yeah I'll get around to it when I can".

Home truths:

1. Unless you've got $50k sitting in the bank to pay someone, you're going to have to do a bunch of stuff you don't want to do when you first get started.

2. The quality of the leads is bad because you're marketing is unclear and you haven't spent the time to get rock solid with how you communicate what it is you do to the marketplace.

3. You won't get around to it when you can because that's the speak of someone who isn't hungry for success.

There is zero judgement in this post. I am a huge believer in dragging people up, but sometimes, the process of dragging someone up, means you gotta poke the fire a little.

My hope is, that if you're sitting on the fence and asking, when will it be time to actually put effort into this thing called life? that these words inspire you to pull that trigger.

As I wrote in my first book, Why Wait To Be Great, no-one is coming to save you.

If you want to have the business and life that you wish for, start getting to work.

Most wait until they go to sleep to live their dreams, the ones with hunger, get to live them while they're awake.

What's Your Story

One of the strongest activities you can do inside your business, is to map out your (personal) story.

People buy from (and connect) with real people.

Every single thing that's happened to you, makes up part of who you are and what you believe.

The reason is this so important, is because with business changing so rapidly, it's seemingly harder and harder to break through in the market and reach the end customer.

You can copy all the strategies you like.

But guess what can never be copied. Your story.

You are one of a kind.

People love stories and connect with them directly.

Plus, you are PROOF that what you're telling others is possible, is actually possible.

Walking the talk (I hope...)

But it's actually only valuable if you share it.

So many coaches are scared (or just don't know about) the amazing stories they have within.

It's time to think about it seriously and harness their power.

So from here, there are a couple of ways you can do it:

1. Get out a piece of A4 paper, draw a big S and literally plot all the major points from your business and life.

2. Sign up to my daily email to be on the list to get early access to my upcoming Coaches Growth Academy (membership website) to learn step by step via clear and concise video modules on not only draw your story out, but how to use that to drive new business.

I did this very process midway through last year and was truly blown away by what I'd been through and just how many breakthrough's I'd forgotten about along my 29 (nearly month *hint hint*) trips around the sun.

Do the work, and the work will work.


Love to Learn? Read This First

I love learning. A lot. My thirst for knowledge seems to know no bounds.

Literally from the moment I wake up, to the moment I go to sleep, I'm obsessed with learning as much as I can.

Maybe you're the same? (most likely given all human beings on earth love learning in areas that are important to them)

Thing is, with so much to learn, and what feels like so little time, I was feeling overwhelmed.

So I decided to close the blinds and meditate for 10 minutes. It's not something I do a lot of, but was feeling particularly in the mind so I gave it a shot.

So I closed my eyes and asked the inner wisdom of my soul what I should do.

Like 'magic' a path was shown to me and I was able to extract the answer I most needed.

For me, it was all about organising and structuring the knowledge I was trying to obtain.

I love learning about human behaviour and business and marketing and emotions and history and spiritualism and so much more.

Yet if you don't have structure to your learning, it can get really overwhelming, really fast.

So here is some advice if you're feeling overwhelmed with the (self) pressure of learning:

  1. Take a step back from all your resources (books, podcasts, audio books) and ask, do I really need this right now?
    1. I used to read "just in case". Just in case someone would ask me a question and I wouldn't know the answer. Wouldn't want to look like an idiot, right? Now...well, I care so much less. If I don't know, I'll say. No ego. Just honesty. It's refreshing beyond words.
  2. Learn for purpose, not pleasure
    1. Learned this one directly from John Demartini who shared it with a close group of my top clients. Whenever you pick up a book or learning resource, ask: how is this going to help me fulfil what I most want to fulfil? How is this serving me? Answer until you come up with a real reason why you should either read it, or scrap it (for today).
  3. Focus focus focus
    1. So often, we (and by we, I mean, I), put so much pressure on ourselves to know everything about everything. I find it much easier, to focus the attention in one specific area, learn all about it, and THEN move on to the next. You can also break this up into different parts of the day. Say in the morning, you can tackle about sales, in the afternoon you can learn about delivery. Master those, then move on to new topics.

Learning is one of the most fulfilling tasks a human being can do. Yet if you start punishing yourself when you don't live up to the unrealistic expectation you've set for yourself, it can often become a chore.

Check in with yourself and see if any of the above might help you.

I'll speak with you soon.



Responsiblity vs Accountibility

Spent an hour with my good friend, (and sometimes coach), Kevin Roberts, on Friday. If you don't know who he is, you can listen to our podcast (i'll link below) or just google him.

In a few words...the guys a gun.

  • Charges multiple five figures a day consulting. (and get's it),
  • Was head honcho for the biggest idea's company in the world (Saatchi and SaatchI) for 19 years,
  • Understands how to win in business better than anyone I've ever met.

At the bottom of the Park Hyatt hotel, we got talking about a lot of things, but one topic that we spoke about, was Responsibility vs. Accountability as a coach.

As a coach, often we get so wrapped up in the clients results, we find it hard to disconnect or distance ourselves from them.

That is, if they fail, we've failed. If they aren't getting the result, it's our fault.

That's backwards thinking.

And only leads to low self esteem and reduced confidence.

Here's the thing:

Our job, as coaches, is the following: - Provide the best advice we currently can (making sure to stay current and up to date) - Share the best tools and resources for change we've got in our toolbelt - Give support (and challenge) when it's needed to help the client grow

Their job as clients... - Do the work (perform the reps, eat the food, prepare the meals, rest the body) - Take full responsibility for the above - Speak up when things aren't on track (we can't read minds..!)

The shift I want you to make, (if you haven't already), is realising that you are accountable for helping the client get a result, but they're the ones who're ultimately responsible for that.

That is, as long as you're doing YOUR best, then that's what coaching is really about.

Think about the best soccer coaches in the world.

The guys who get paid MILLIONS.

They're not hired because they are the best soccer players, they're paid because they know the right stuff.

They know the plays. They know the strategy. They know where each player shines.

Put them on the field though....they'd get eaten alive.

Your job as a coach is so much less about beating yourself up over your clients mistakes (something you can't control), and so much more about learning how to help help them shine and bring out their commitment to a greater future (something you can control).

If only you spent 1/2 as much time on learning how to do that as opposed to worrying, you could really move mountains....

Remember, the best coach is rarely the best player, they just know what to do and how to get the best from those on the field.

The question is....which have you been focusing on?

ps. here's the link to that podcast where KR and I discuss this in depth also.

Words that work

In the process of writing my second book at the moment and am fascinated with language. I think has had a couple of thousands views from me just this week..! Unlike my University days, it's not attempting to make words sound more complex that I'm working on at the moment, it's the opposite.

The question I'm asking: How do I make things simple, clear and precise?

Picked up a ton of lessons from former CEO and Chariman of Saatchi and Saatchi, Kevin Roberts in our recent podcast (fast forward to 30 mins to hear) that I've implemented almost immediately.

Even with my first book, I very deliberately attempted to make things sound simple for the reader (even if at the expense of my perceived IQ). Now, I'm even more so. There is such power in brevity.

Take today for example. I  had a meeting with KR where I prepared a simple one page memo. I was re-read before meeting where one paragraph said: 'Maintain a balance of the fundamentals of leadership.'

I deleted it and changed it to: 'Maintain a balance of the stuff that works.'

The memo was already about leadership and 'stuff' works better that 'fundamentals' in an informal memo between two friends. (Hell, it works best between nearly anyone).

The more concise, clear and coherent you speak with make your words, the easier it is for the recipient to hear them.

If in doubt, take a look at what famed copywriter David Ogilvy had to say on the matter:

I rest my case.


Swimming Structures

Been a little while since I last checked in (via words) but wanted to shoot you an update.

Signed up for a swimming membership this week and have committed to going everyday for the next 60 days. Already 2 days in, I can feel the benefits and love the structure it’s providing.

As a business owner, structure is one of those (unknown) things that requires your attention.

When you work for someone else, the consequences are directly applicable to you. Don’t show up - don’t get paid. Do show up, do get paid.

Simple formula.

But when you work for yourself, you don’t get the luxury of this structure. Instead, -assume all responsible.

The biggest way I’ve found to assist with this, is by keeping set structures in place.

Having a set bed time and a set get up time is the key to this and where you can begin.

Here’s an insight into my routine:

  • Bed by 10
  • Wake up 4:55am
  • Write daily inspiration email*
  • Schedule email for 5:40am
  • Read for 20 minutes
  • Walk dog 🐕
  • Go swimming (only just started this)*
  • Record video content
  • Begin real “work”

Then I just repeat and fill my day with different tasks I need to get done.

I attempt to keep everything as regulation as possible.

But what I also do, is hold myself accountable. This is why you see the * above.

I set a goal for having my daily inspiration email consistently out by 5:40am each morning. I also take an IG picture of the pool by 8:45am when I begin my laps. I also bought a membership to the pool (I am wise with my money so I will be using it each morning) to keep me on track.

These are the keys to starting a new habit. Get as much skin in the game and accountability as possible.

Then once you see the amazing benefits a consistent habit produces, you will be more and more inclined to continue.

The more I learn about structuring the day, the easier it becomes to simply get what I need to get done. ✊