Jon Goodman – Episode 44 (Part 2) // PT Prophet Podcast with Hayden Wilson

Jon Goodman is back for the 2nd part of his interview on this week’s PT Prophet podcast. This guy is so full of awesome information we had to make his interview into two shows! No matter where you are in your PT career you’re going to get a ton of really useful ideas to grow your business that you probably hadn’t thought of.

And if you’re not a PT listen anyway...The take away is huge for anyone with a business.

 

In part 2 of this interview you’ll learn:

  • How to make social media work for you not against you to develop your brand
  • The importance of acting logically when your naysayers are acting emotionally
  • Why you don’t need to be the all-knowing expert in your field, and just how much you do need to know
  • How to thrive with a broad business offering (too) many services (YES! A solution for those who want to do it all!)
  • Why you should be using old school advertising techniques in a digital age
  • How to create a kick ass squeeze page to flood your inbox and drive your profit
  • If you need to be split testing your material

 

Links to check out:

Audible.com Free Trial and Title

Jon’s Website

Jon on Amazon (where you can find his latest books)

The Prophets (my online coaching community)

Dan Kennedy Direct Marketing

Ogilvy (good reading here)