Mike Demeter – Episode 64 // PT Prophet Podcast with Hayden Wilson

Awesome to speak with industry veteran and absolute legend, Mike Demeter on the podcast this week.  If you haven't heard of Mike, give this a listen.

Among many other topics, it was very eye opening to listen to this episode and hear Mike's thoughts on IBO (independant business operator vs owning your own studio etc).

Enjoy.

 

Notes: - History - Marketing done right. How to market without the 'hype' - Coaching vs PT - What materials can you share with clients to stand out - How to not be everything to everyone - Marketing for dummies - What makes a good mentor - Mike owning his own independent facility vs staying at Goodlife - Industry trends along the way of Mike's career - Goal setting tips and advice - What Mike is currently reading - Pitfalls of technology and how you need to set expectations early (including dealing with the demands of the new school customer) - Advice on online training and time optimisation - Scarcity vs Abundance Mindset - Who Mike has learned from (thinking, teaching etc...How to actually 'learn') - Getting in touch and learning more from Mike

Books Mentioned: 4 hour work week - Tim Ferriss The One Thing - Gary Keller and Jay Papasan 7 Habits of Highly Effective People - Steven Covey Childhood Disrupted: How Your Biography Becomes Your Biology, and How You Can Heal - Donna Nakazowa Mindset - Carol Dweck

Websites Mentioned: http://strengthsensei.com http://lef.org

Other helpful hints and tips: - Keep a gratitude journal. - Bring Notes and useful resources for clients ahead of schedule. - If you cant be on time, be early.