Awesome to speak with industry veteran and absolute legend, Mike Demeter on the podcast this week. If you haven't heard of Mike, give this a listen.
Among many other topics, it was very eye opening to listen to this episode and hear Mike's thoughts on IBO (independant business operator vs owning your own studio etc).
Notes: - History - Marketing done right. How to market without the 'hype' - Coaching vs PT - What materials can you share with clients to stand out - How to not be everything to everyone - Marketing for dummies - What makes a good mentor - Mike owning his own independent facility vs staying at Goodlife - Industry trends along the way of Mike's career - Goal setting tips and advice - What Mike is currently reading - Pitfalls of technology and how you need to set expectations early (including dealing with the demands of the new school customer) - Advice on online training and time optimisation - Scarcity vs Abundance Mindset - Who Mike has learned from (thinking, teaching etc...How to actually 'learn') - Getting in touch and learning more from Mike
Books Mentioned: 4 hour work week - Tim Ferriss The One Thing - Gary Keller and Jay Papasan 7 Habits of Highly Effective People - Steven Covey Childhood Disrupted: How Your Biography Becomes Your Biology, and How You Can Heal - Donna Nakazowa Mindset - Carol Dweck
Websites Mentioned: http://strengthsensei.com http://lef.org
Other helpful hints and tips: - Keep a gratitude journal. - Bring Notes and useful resources for clients ahead of schedule. - If you cant be on time, be early.